RFM Analysis for Customer Segmentation

RFM Analysis for Customer Segmentation

Create effective Customer Segmentations in Wigzo based on Purchase Recency, Frequency, and Monetary values. Maximize your ROI with laser-targeted campaigns, and boost your cashflow bottomline with superior customer retention.

Create effective Customer Segmentations in Wigzo based on Purchase Recency, Frequency, and Monetary values. Maximize your ROI with laser-targeted campaigns, and boost your cashflow bottomline with superior customer retention.

RFM Analysis for E-commerce 1
RFM Analysis for E-commerce 1

What is RFM Analysis?

RFM stands for Recency, Frequency, and Monetary Value. RFM analysis is a statistical tool that can help you segment your customer base for better targeting and ROI.

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What are the benefits of RFM Analysis?

RFM Analysis helps marketers and e-commerce businesses understand

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RFM Model in Wigzo

Wigzo scores your customers automatically based on their RFM factors. Then, you can create smart customer segments based on this score – or,

Wigzo scores your customers automatically based on their RFM factors. Then, you can create smart customer segments based on this score – or,

Wigzo’s AI can do it for you!

Based on the above RFM Model insights,

Wigzo creates the following customer segments with actionable insights;

Wigzo creates the following customer segments with actionable insights;

RFM Analysis for E-commerce 4

You can create any other custom cohort based on the analytics!

you can create any other custom cohort based on the analytics!

Automate Your Targeting and Customer Retention

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Take the Right Action for Your Customer Cohorts

Wigzo’s automated RFM-based Customer segmentation allows you to take timely action to convert, engage, and retain more customers. You can:

Wigzo’s E-commerce Intelligence gives you an unparalleled competitive edge to nurture your customers with RFM analysis with highly automated workflows.

Wigzo’s E-commerce Intelligence gives you an unparalleled competitive edge to nurture your customers with RFM analysis with highly automated workflows.

Your turn to RFM Analysis!

Wigzo’s incredibly powerful RFM model will help you discover actionable insights from your customer data, and help you:

Wigzo’s incredibly powerful RFM model will help you discover actionable insights from your customer data, and help you;

RFM Analysis for E-commerce 6

Minimize customer churn rate

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Boost customer retention

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Retain at-risk customers

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Re-engage dormant customers

And much more…

Say ROI, say Wigzo.

Say ROI, say Wigzo.

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