Email will continue to rule the marketing kingdom with 3,800% ROI for every $1 spent. It is by far the most effective and direct channel of marketing for businesses trying to reach out to their audience.
According to industry reports, email marketing technology is being used by 82% of B2B and B2C companies. But not even half of them are able to achieve as high a ROI as the channel promises.
The reason? Lack of personalization.
The consumer market of today no longer wants to hear your sales pitch. They want to know how your product or service can add value to their day-to-day life.
Your target audience comprises of different segments and each of these segments are made by people who have similar needs - but certainly not the same. This calls for the need of 1:1 personalization in emails.
“ Only 61% of marketers in the US rely on basic batch and blast emails to communicate with their audience. Only 4% effectively use marketing automations to create campaigns that focus on personal experience of each user. ”
Popular email marketing tools might help you segment your audience based on their demographics, they are not able to personalize the emails on an individual basis.
With Wigzo you can combine the demographics and data of previous interactions to create one-to-one personalization in emails.Experience 1:1 email personalization
The tool automates your email marketing processes by auto-populating the emails that each subscriber receives based on what he has previously shown interest in. This doesn’t just boost the open rates of emails, but also the conversions from the channel.
Click Through Rate
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