Pools data from POS software or ecommerce platforms and supports segmentation based on category and event triggers like product bought, page viewed, email engagement, or amount spent
Automates triggered emails so marketers can send out abandoned cart newsletters, welcome campaigns, or order announcements
Measures opens, clicks, revenue generated, breakdown of generated revenue based on custom attributes (like type of campaign or amount gained per recipient), and provides trend reports, cohort analysis, and subscriber growth