Wigzo identifies your Active, At Risk and Lost Customer segments by using a proprietary metric called Lapse Point. This helps you identify the average number of days it takes for a one-purchase customer to buy again.
Anyone within that window of time is Active, and those that approach the Lapse Point are At Risk. Lost customers are those who have passed beyond the window of opportunity, making them improbable to buy again. Every store’s customer buying cycle is unique, so having this data at your hands allows you to adjust your marketing campaigns accordingly.