Yogya Group is an Indonesian grocery mart brand. It operates one of the biggest supermarkets in the city of Bandung, Indonesia. The brand was looking to expand its online footprint.
While making a brand new transition to Digital Marketing, Yogya Online did not have many resources to spare on their campaigns.
Owing to these constraints, Yogya Online wanted to grow its subscribers base, get platform support to compensate for lacking digital marketing resources and maximizing customer value.
Following were the key challenges mapped by Yogya Online;
Wigzo’s marketing automation stack came in as the perfect solution for Yogya Online. The following tech-stack was used to counter the above challenges;
With custom drag-and-drop workflows, marketing automation was deployed to work for Yogya Online’s growth.
The primary focus was to grow the subscribers list fast, and maximize user engagement for superior conversions.
Yogya Online achieved an average conversion rate of 5.14% after deploying the push, on-site nudge, and WhatsApp campaigns via Wigzo. The maximum conversion rate went up to 9.36% with a net 8,006 online orders since implementing Wigzo’s marketing automation stack.
NEW SUBSCRIBERS VIA PUSH NOTIFICATIONS
E-COMMERCE CONVERSION RATE
NEW SUBSCRIBERS THROUGH EMAIL