About WforWoman
Wforwoman is a brand in the Indian retail space with presence in 4 other nations that offer ‘Indian contemporary’ wear as per contemporary fashion curve. The brand offer designs inspired by western fashion trends and fuses them into silhouettes and styles cherished by the modern Indian woman.
The Objective
WforWoman wanted to cater to an extensive customer base through their e-commerce portal. They wanted to optimize their user-journey, retain and maximize revenue from each visitor and optimize every step of the customer funnel.
Challenges
WforWoman wanted to help women find the perfect apparel in as few clicks as possible. Besides maximizing average revenue per customer, they wanted to optimize the customer journey at every step which was otherwise scattered. Lastly, they wanted to provide personalized product recommendations and flexible merchandising rules for their customers.
Download this case study now!
Solutions
Wigzo’s marketing automation suite solved all the above challenges for WforWoman to increase their ARPU bottom line. This was achieved through;
- Personalized add-to-cart recommendations for increasing average order value
- Optimizing personalized recommendation strategies
- Deploying urgency-driven messages across the cart pages
Strategy
Wigzo made ‘personalization’ as the standalone pillar for WforWoman’s e-commerce strategy. Moving away from the one-size-fits-all approach, Wigzo enabled hyper-personalization for WforWoman’s customer base through its tech stack and triggering winning variations for each customer.
Tech stacks, Wigzo features, and functions used –
- AI-powered Personalized Recommendation Engine
- Urgency-driven on-site Nudge pop-ups
Results
WforWoman registered a 15% jump in the average revenue per unit after implementing Wigzo’s tech stack.
15%
BOOST IN ARPU WITH PERSONALIZED RECOMMENDATIONS
14%
ARPU INCREASE WITH OPTIMIZED RECOMMENDATIONS
6%
INCREASE IN ARPU WITH TARGETED URGENCY-DRIVEN NUDGE MESSAGING
