About WforWoman

Wforwoman is a brand in the Indian retail space with presence in 4 other nations that offer ‘Indian contemporary’ wear as per contemporary fashion curve. The brand offer designs inspired by western fashion trends and fuses them into silhouettes and styles cherished by the modern Indian woman.

The Objective

WforWoman wanted to cater to an extensive customer base through their e-commerce portal. They wanted to optimize their user-journey, retain and maximize revenue from each visitor and optimize every step of the customer funnel.

Challenges

WforWoman wanted to help women find the perfect apparel in as few clicks as possible. Besides maximizing average revenue per customer, they wanted to optimize the customer journey at every step which was otherwise scattered. Lastly, they wanted to provide personalized product recommendations and flexible merchandising rules for their customers.

Solutions

Wigzo’s marketing automation suite solved all the above challenges for WforWoman to increase their ARPU bottom line. This was achieved through;

• Personalized add-to-cart recommendations for increasing average order value
• Optimizing personalized recommendation strategies
• Deploying urgency-driven messages across the cart pages

Strategy

Wigzo made ‘personalization’ as the standalone pillar for WforWoman’s e-commerce strategy. Moving away from the one-size-fits-all approach, Wigzo enabled hyper-personalization for WforWoman’s customer base through its tech stack and triggering winning variations for each customer.

Tech stacks, Wigzo features, and functions used – 

• AI-powered Personalized Recommendation Engine
• Urgency-driven on-site Nudge pop-ups

Results

WforWoman registered a 15% jump in the average revenue per unit after implementing Wigzo’s tech stack.