Wforwoman is a brand in the Indian retail space with presence in 4 other nations that offer ‘Indian contemporary’ wear as per contemporary fashion curve. The brand offer designs inspired by western fashion trends and fuses them into silhouettes and styles cherished by the modern Indian woman.
WforWoman wanted to cater to an extensive customer base through their e-commerce portal. They wanted to optimize their user-journey, retain and maximize revenue from each visitor and optimize every step of the customer funnel.
WforWoman wanted to help women find the perfect apparel in as few clicks as possible. Besides maximizing average revenue per customer, they wanted to optimize the customer journey at every step which was otherwise scattered. Lastly, they wanted to provide personalized product recommendations and flexible merchandising rules for their customers.