Case Study

Something Greek improved its sales & conversions using marketing automation

8%

INCREASE IN SALES

13%

INCREASE IN CTR

7K

SUBS IN 3 MONTHS

About SomeThing Greek

Something Greek, America’s largest supplier of screen printed, and Embroidered Greek apparel; custom sorority and fraternity Greek gear and merchandise.

The buyers love the variety they have to offer.

Challenges

  • Converting their website visitors into subscribers.
  • Engaging with their customers to improve retention.
  • Personalized content promotion to subscribers.

Solutions

Despite their popularity, customer retention was becoming a task for SomethingGreek.com and thus, Wigzo helped them retain their customers via Web Push Browser Notifications.

Strategy

With Wigzo Opt-in notifications, Something Greek was able to convert the online visitors into subscribers to send updates, And notifications without sharing any contact information.

SomethingGreek.com sends 1:1 personalized cart recovery web push notifications to their consumers who left without completing a purchase. The push campaigns have recovered 15% of abandoned carts, increasing online sales.

Based on the products a visitor showed interest in or interacted with, Wigzo helped SomethingGreek.com create smart segments of their audience for 1:1 personalized web push notification campaigns.

Tech stacks, Wigzo features, and functions used – 

  • Easy one-click push opt-ins for store visitors 
  • 1:1 personalized push campaigns 
  • Timely push notifications [Cart Recovery]
  • Non-intrusive and personalized on-site retargeting campaigns

Results

With 1:1 personalized content and timely promotions, Wigzo web push notifications bring SomethingGreek.com 19% more engagement on their website and have boosted their overall sales.

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15%

Increase in Sign ups from Web Push Notifications

3.4%

Increase in Overall Sales

13%

CTR from Push Notifications

We were impressed of how quickly it was to launch Wigzo's marketing suite and the support from Wigzo on-boarding team was great!

Want to know how we achieved this for Something Greek?

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