About Sniper Gang Apparel
Snipergang is an Apparel Shopify Store associated with Kodak Black and Sells Official Licensed Merchandise. With 4k to 30k monthly traffic, they are home to Niche Audience buying the Official Merchandises of Kodak Black.
The Objective
Besides onboarding new subscribers rapidly and regularly, Sniper Gang Apparel also wanted to boost its conversion rate. A high churn rate was to be eliminated as well.
Challenges
The onset of COVID-19 plummeted site visitors drastically.
The brand saw new customer sign-ups at less than 1%. Its core challenges were;
- – Capturing first-party subscribers rapidly
- – Reducing high customer churn
- – Uplifting revenue and customer retention
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Solutions
Wigzo’s patent-pending double-tap SMS technology came in as a spot-on solution for Sniper Gang’s situation. A seamless opt-in pop-up that redirects to an auto-filled SMS onboarding offer.
Then, the user can consent to avail the discount and send their info to the e-commerce brand via SMS.
Strategy
Wigzo implemented its Double-tap SMS engine along with a recommendation based on their customer analytics. Parallel push notification campaigns were also deployed for a superior conversion rate. Sniper Gang then ran a discount code for customers who signed up. The captured subscribers were then led into different sales funnels conversion and retention.
Tech stacks, Wigzo features, and functions used –
- – Wigzo’s patent-pending double-tap SMS technology
- – Wigzo’s Web Push Notifications
Results
Within a short period, Sniper Gang apparel registered 3000+ customer sign-ups along with fantastic sales outcomes – all during the pandemic.
121%
INCREASE IN REVENUE
13%
CTR AMONGST 3000 NEW SIGN-UPS
126K
NEW SUBSCRIBERS ADDED
