About Sniper Gang Apparel

Snipergang is an apparels Shopify Store associated with Kodak Black. It Sells Official Licensed Merchandise to the Wrapper’s huge fanbase. With 30k Traffic Monthly, they retail one of a kind niche clothing line.

The Objective

Besides onboarding new subscribers rapidly and regularly, Sniper Gang Apparel also wanted to boost their conversion rate. A high-churn rate was to be eliminated as well.

Challenges

The onset of COVID-19 plummeted site visitors drastically.

The brand saw new customer sign-ups at less than 1%. Its core challenges were;

• Capturing first-party subscribers rapidly
• Reducing high customer churn
• Uplifting revenue and customer retention.

Solutions

Wigzo’s patent-pending double-tap SMS technology came in as a spot-on solution for Sniper Gang’s situation. A seamless opt-in pop-up that redirects to an auto-filled SMS onboarding offer.

Then, the user can consent to avail the discount and send their info to the e-commerce brand via SMS.

Strategy

Wigzo implemented its Double-tap SMS engine along with a recommendation based on their customer analytics. Sniper Gang then ran a discount code for customers who signed-up. The captured subscribers will then be led into different sales nurturing buckets.

Tech stacks, Wigzo features, and functions used – 

Wigzo’s patent-pending double-tap SMS technology.

Results

Within a short period, Sniper Gang apparel registered 3000+ customer sign-ups along with fantastic sales outcomes – all during the pandemic.