About Smart Medical Buyer

Smart Medical Buyer is an online shop for Medical Products, Medical Instruments, Medical Equipment, Medical Equipment Accessories and Medical Devices in India.

The Objective

Smart Medical Buyer aimed to align their online business by acquiring, engaging and converting new customers at scale.

Challenges

• Acquiring new customers online at scale via different channels.
• Retaining their website visitors, and converting them into subscribers and loyal customers.
• Engaging acquired customers with personalized communication for more conversions.

Solutions

Wigzo’s marketing automation aligned opt-ins and personalized engagements with SMB’s sales pipeline. This was achieved via Web Push Browser Notifications, On-site Nudge, Emails and SMS channels.

Strategy

With Wigzo’s Opt-in notifications, SMB was able to send their site visitors updates, offers and transactional notifications like Browse Abandonment, Cart Recovery Nudge and Welcome Offers. This was achieved without the customers having to share any contact information.

SMB then leveraged the 1:1 personalized Web Browser Push and Onsite notifications to nudge their customers who left without Completing a purchase. These push campaigns recovered 15% of abandoned carts and increased online sales.

Based on the products a visitor showed interest in or interacted with, Wigzo helped SMB create smart segments of their audience for 1:1 personalized web push notification campaigns. This yielded more targeted sales for the brand.

Tech stacks, Wigzo features, and functions used – 

• Easy one-click push opt-ins for store visitors.
• 1:1 personalized push campaigns.
• Timely push notifications [Cart Recovery] [Browse Abandonment] [Cart value based communications and offers].
• Non-intrusive and personalized on-site retargeting campaigns to engage with the users on the basis of their behaviour on the website.

Results

With 1:1 personalized content and timely promotions,

Wigzo web push notifications yielded 14% more website engagements and have boosted overall sales for Smart Medical Buyers.