RCS or Rich Media Business Messaging is a recently developed service that offers customers an enhanced messaging experience by adding multimedia content. This includes interactive features such as location-based services and touch screen capabilities – making the whole process easier for both consumer and retailer.
Take a look at how Wigzo has helped e-commerce brands achieve their goals and improve revenue with RCS Business Messaging.
Challenges Faced By E-commerce Brands
- – Weak customer engagement and relationship nurturing
- – Lack of personalization
- – Content delivery challenges at scale
- – Lower open and click-rate for other digital mediums
- – Regular order updates for better CX
- – Communication is limited by internet connectivity