Wigzo’s marketing automation stack came in as the perfect solution for Pots and Pans. The following tech-stack was used to counter the above challenges;
- – Personalized push notifications
- – Smart on-site behavioral nudge
- – Email marketing automation
- – WhatsApp campaign
- – SMS campaign
- – Automated customers’ buying journey
The primary focus was to grow the subscriber list fast, and maximize user engagement for superior conversions.
Pots and Pans achieved an average conversion rate of 4.82% after deploying the push, on-site nudge, WhatsApp, Email and SMS campaigns via Wigzo. The subscribers went upto 104 K with a net 22351 online orders (Sep 2020 – Dec 2021) since implementing Wigzo’s marketing automation stack.