Case Study

PotsandPans Clocked 89% Revenue With Marketing Automation

89%

REVENUE BOOST

6%

WHATSAPP CONVERSION RATE

10%

CART RECOVERY RATE

About PotsandPans

PotsandPans India brings a multitude of avant-garde kitchen utensils and tools with unrivalled durability and unmatchable safety standards.

The Objective

PotsandPans wanted to bring its online business into line by attracting, engaging, and converting new clients at a large scale.

Challenges

  • Growing the subscribers’ list for sustainable revenue
  • – Identification and segmentation of customers based on their purchasing behaviour
  • Automating the customer journey
  • Ability to make segmented data actionable

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Solutions

Wigzo’s marketing automation stack came in as the perfect solution for Pots and Pans. The following tech-stack was used to counter the above challenges;

  • – Personalized push notifications
  • – Smart on-site behavioral nudge
  • – Email marketing automation
  • – WhatsApp campaign
  • – SMS campaign
  • – Automated customers’ buying journey

Strategy

The primary focus was to grow the subscriber list fast, and maximize user engagement for superior conversions.

Results

Pots and Pans achieved an average conversion rate of 4.82% after deploying the push, on-site nudge, WhatsApp, Email and SMS campaigns via Wigzo. The subscribers went upto 104 K with a net 22351 online orders (Sep 2020 – Dec 2021) since implementing Wigzo’s marketing automation stack.

Great Experience overall! Very supportive and enthusiastic team. Will recommend every store to start with this, lots of new features are added regularly.

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