Case Study

Libas Generates A Whopping 213% More Orders With Wigzo

About Libas

Libas is a one-stop-shop for affordable yet fashionable ethnic wear for women. The brand prioritizes comfort and believs in reflecting one’s style through a wide range of ethnic ensembles amalgamating modern designs blended with traditional elements.

The Objective

Libas aimed to boost its revenue through customer engagement. The goal was to convert visitors to customers and subscribers via automation and personalized campaign and communication. They were digging for a centralized solution that would enable them to expand their marketing channels, both current and upcoming. Moreover, they wanted to have a marketing automation system that provided exceptional support and was easy to use.


Libas experienced many key growth hurdles that impeded its expansion;

  • – A unified, clutter-free dashboard
  • – High cart abandonment rate
  • – Low customer engagement and retention rate
  • – Visitors were not converting to payable customers

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Wigzo’s personalized multichannel marketing suite was a perfect choice for Libas. The following technology stack was utilized to address the aforementioned challenges:

  • – WhatsApp and Onsite campaign
  • – Exit Intent
  • Email Marketing Automation and Personalization

Wigzo’s strategic approach to unlocking Libas’ sales and growth

  • Event-triggered WhatsApp cart recovery to recover lost sales
  • Onsite personalized product recommendations for an increased AOV
  • Custom exit intent messaging to minimize bounce rate
  • Robust customer engagement via personalized email campaigns

The Outcome

Wigzo’s assistance led to incredible growth outcomes for Libas;

  • – 10.6% increase in conversion rate through Oniste Campaign
  • – 9.73% increase in conversion rate through WhatsApp Campaign
  • – 3.41% increase in conversion rate through Exit Intent
  • – 3.38% increase in conversion rate through Email Marketing Automation & Personalization

Wigzo also helped Libas generate 213% more orders and grow its subscriber base to 56% compared to the previous period.

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