Libas is a one-stop-shop for affordable yet fashionable ethnic wear for women. The brand prioritizes comfort and believs in reflecting one’s style through a wide range of ethnic ensembles amalgamating modern designs blended with traditional elements.
Libas aimed to boost its revenue through customer engagement. The goal was to convert visitors to customers and subscribers via automation and personalized campaign and communication. They were digging for a centralized solution that would enable them to expand their marketing channels, both current and upcoming. Moreover, they wanted to have a marketing automation system that provided exceptional support and was easy to use.
Libas experienced many key growth hurdles that impeded its expansion;
- – A unified, clutter-free dashboard
- – High cart abandonment rate
- – Low customer engagement and retention rate
- – Visitors were not converting to payable customers