Amydus for the win with 89% Revenue growth - Powered by Wigzo & AdYogi

About Amydus

Amydus is a niche brand that offers trendy women’s and men’s apparel in XXL, 3XL and other in-demand sizes. Amydus sells an assorted variety of apparel through leading plus-size stores in India.

Challenges

Like other speciality niche e-commerce brands, Amydus saw some marketing and online sales challenges. These were;
– Growing the subscribers’ list for sustainable revenue
– Converting subscribers into buyers and retaining them for a higher CLTV – Engaging anonymous visitors and retargeting them onsite
– Identification and segmentation of customers based on their purchasing behaviour [high ticket spenders, low ticket spenders]

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    Wigzo's Contribution

    89%

    REVENUE BOOST

    58%

    INCREASE IN CONVERSION RATE

    150.5K

    SUBSCRIBERS ADDED