Boost Sales with conversational commerce on WhatsApp
Boost Sales with conversational commerce on WhatsApp With 2 billion active WhatsApp users, it’s clear that customers prefer conversational engagement methods. This popularity highlights how
Amydus is a niche brand that offers trendy women’s and men’s apparel in XXL, 3XL and other in-demand sizes. Amydus sells an assorted variety of apparel through leading plus-size stores in India.
Like other speciality niche e-commerce brands, Amydus saw some marketing and online sales challenges. These were;
– Growing the subscribers’ list for sustainable revenue
– Converting subscribers into buyers and retaining them for a higher CLTV – Engaging anonymous visitors and retargeting them onsite
– Identification and segmentation of customers based on their purchasing behaviour [high ticket spenders, low ticket spenders]
INCREASE IN CONVERSION RATE