About Golden Scent
Golden Scent is a popular e-commerce brand in Dubai and Saudi. Consumers love them for a variety of scents and great deals. Golden Scent’s online store has an exclusive and large inventory of perfumes and aromas for everyone.
The Objective
Golden Scent’s objectives were to convert their online store visitors into customers and engage customers through personalization for enhanced retention.
Challenges
The greatest challenge for Golden Scent was high cart-abandonment rate and retaining new customers. Retargeting campaigns were ineffective in recovering lost sales and growing sales became tougher for the brand.
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Solutions
Wigzo’s one-click web push notifications solved for on-site personalized customer engagements and building a strong subscribers base. On the other hand, Wigzo’s Exit Intent campaigns helped Golden Scent minimize bounce rate and increase sales.
Strategy
Most store visitors didn’t want to share their email addresses with a new brand. So, Wigzo helped Golden Scent implement one-click web push notifications to keep them updated about discounts, deals, etc. The non-intrusive personalized on-site campaigns helped elevate retention rates for the brand. Exit intent campaigns were strategically deployed to maximize last-minute conversions and customer sign-ups before they left.
Tech stacks, Wigzo features, and functions used –
- Personalized Web Push notifications
- Exit Intent campaigns
- Personalized on-site retargeting campaigns
Results
Golden Scent registered 20.3k conversions with Wigzo’s exit-intent campaigns alone. Overall, they grew the revenue by 9%.
14%
SALES VIA ABANDONED CART RECOVERIES
20%
CTR VIA PUSH NOTIFICATIONS
11%
INCREASE IN ENGAGEMENTS
