About Ethos Watch Boutiques

Ethos Watch Boutiques is one of the most coveted retailers for luxury watches in India. They sell high-end luxury watches from brands like Rolex, Omega, Rado, and Breitling which are popular amongst businessmen, hobbyists and collectors.

The Objective

Capturing more subscribers via the website, converting them and retaining them with personalized engagement.

Challenges

Despite their popularity, Ethos faced two challenges on their e-store. First was gaining more subscribers and converting them into paying customers. The second was retaining those customers with better on-site engagement.

Solutions

Wigzo solved the above challenges for Ethos with;

• Web Push Notifications – To onboard more customers without letting them exchange their personal information. This lead to higher opt-ins and 12% boost in the CTR with personalized push campaigns.
• Wigzo Exit Intent – Ethos was experiencing high bounce rate for site visitors that automatically led to loss of sales. However, Wigzo’s exit-intent campaign helped Ethos predict visitor exit intentions and triggered personalized offers for them to convert them in the last possible moment.

Strategy

The core strategy for Ethos Watch Boutiques revolved around 1:1 personalization and timely interactions with their customers. The strategy served two-fold purpose of adding more subscribers with contextual push notifications and minimizing site exit with Wigzo’s exit intent.

Tech stacks, Wigzo features, and functions used – 

• Web Push Notifications
• Exit Intent Campaigns

Results

Ethos garnered 7% increase in sales with 2.2k conversions on exit intent itself!