About Bajaj Electricals

Bajaj Electricals is a globally renowned brand that sells consumer products (Appliances, Fans, Lighting), Exports, Luminaires and EPC. Bajaj Electricals has pan India presence with their own retail network.

The Objective

Providing a unified view of the customer data, analytics and consolidated automation tools in a single suite – for transparency, better conversions and informed decisions.

Challenges

After trying multiple tools and coping with siloed CRM data, Bajaj Electricals wanted a single solution for CRM, marketing automation – all for more transparency and conversions. They wanted;

• Complete customer data transparency
• Optimized customer funnel journey
• Increased conversions and customer retention
• Analyze data to boost organizational performance
• Discover and leverage most profitable customer segments

Solutions

Wigzo’s E-commerce Intelligence Engine solved Bajaj Electrical’s listed challenges in addition to doubling the revenue over 12 months without additional marketing budget. 

Wigzo’s AI and Data algorithms optimized their ROAS along with other crucial customer-centric upliftments. 

Strategy

Wigzo employed a four-fold strategy to remedy Bajaj Electrical’s data, sales and e-commerce optimization challenges. This was achieved by crunching analytics through Wigzo’s e-commerce intelligence, adding and converting more subscribers via push notifications, using advanced customers segmentation and optimizing ads with AI.

Tech stacks, Wigzo features, and functions used – 

• Wigzo’s E-commerce Intelligence & Analytics
• Push notifications
• Advanced user segmentation
• Ad-spend optimization with Wigzo’s AI

Results

Bajaj Electricals raked in 2x revenue in 12 months in addition to addressing all its core e-commerce challenges.