Bajaj Electricals is a globally renowned brand that sells consumer products (Appliances, Fans, Lighting), Exports, Luminaires and EPC. Bajaj Electricals has pan India presence with their own retail network.
Providing a unified view of the customer data, analytics and consolidated automation tools in a single suite – for transparency, better conversions and informed decisions.
After trying multiple tools and coping with siloed CRM data, Bajaj Electricals wanted a single solution for CRM, marketing automation – all for more transparency and conversions. They wanted;
Wigzo’s E-commerce Intelligence Engine solved Bajaj Electrical’s listed challenges in addition to doubling the revenue over 12 months without additional marketing budget.
Wigzo’s AI and Data algorithms optimized their ROAS along with other crucial customer-centric upliftments.
Wigzo employed a four-fold strategy to remedy Bajaj Electrical’s data, sales and e-commerce optimization challenges. This was achieved by crunching analytics through Wigzo’s e-commerce intelligence, adding and converting more subscribers via push notifications, using advanced customers segmentation and optimizing ads with AI.
Bajaj Electricals raked in 2x revenue in 12 months in addition to addressing all its core e-commerce challenges.
INCREASE IN ARPU