About Bajaj Electricals
Bajaj Electricals is a globally renowned brand that sells consumer products (Appliances, Fans, Lighting), Exports, Luminaires and EPC. Bajaj Electricals has pan India presence with their own retail network.
Providing a unified view of the customer data, analytics and consolidated automation tools in a single suite – for transparency, better conversions and informed decisions.
After trying multiple tools and coping with siloed CRM data, Bajaj Electricals wanted a single solution for CRM, marketing automation – all for more transparency and conversions. They wanted;
- – Complete customer data transparency
- – Optimized customer funnel journey
- – Increased conversions and customer retention
- – Analyze data to boost organizational performance
- – Discover and leverage most profitable customer segments