Case Study

&Me achieved 300% e-commerce business growth with Wigzo

14%

INCREASE IN CONVERSIONS

43%

INCREASE IN AOV

10%

INCREASE IN REVENUE

About &Me

&Me’s is a top e-commerce brand in the Women’s Health category and has served 2,00,000+ women. &Me talks to over 150+ women everyday in a constant effort to improve their health & well-being.

The Objective

&Me wanted to reach a broader set of their target audience and showcase their products in front of them. They were looking for a single solution to help them grow new and existing marketing channels. On the other hand, they wanted a marketing automation solution with great support and reliable operation.

Challenges

  • Acquiring more subscribers and converting them into sales.
  • A single decluttered dashboard for all marketing channels and better performance.
  • Dedicated success management and support for marketing automation.

Solutions

Wigzo’s personalised multichannel marketing suite came in as the perfect fit. Its AI-automation and personalized on-site nudge feature helped &Me scale their digital marketing campaigns – and register more conversions through a single dashboard!

Strategy

&Me switched to Wigzo from four other tools to enhance its e-commerce marketing and sales capabilities. &Me’s marketing automation strategy included email automation, SMS, On-site Nudge and WhatsApp Cart Recovery features to register highest-ever sales within just 1 month of integration.

Tech stacks, Wigzo features, and functions used – 

  • Email Automation
  • SMS Automation & Engagement
  • On-site Nudge
  • WhatsApp Cart Recovery

Results

Within the first two months of integrating Wigzo, &Me’s sales quadrupled: +400% vs. the same period **With 81.6% increase in sales, &Me also nearly doubled their Wigzo conversion rate.

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138%

INCREASE IN SMS TRAFFIC

5%

INCREASE IN REVENUE WITH ONSITE NUDGE

265%

INCREASE IN CONVERSION RATE FROM EMAIL

We started using Wigzo 3 months ago now. It has been a blessing with reduced clutter and better performance. I like that it is one app for all retargeting efforts. We used to use Omnisend for email marketing, Pushowl for Push notifications, another two apps for WhatsApp and SMSes. All these apps used to be expensive and one sale was being counted by all. Has a solid support team for any concerns.

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