About &Me

&Me’s is a top e-commerce brand in the Women’s Health category and has served 2,00,000+ women. &Me talks to over 150+ women everyday in a constant effort to improve their health & well-being.

The Objective

&Me wanted to reach a broader set of their target audience and showcase their products in front of them. They were looking for a single solution to help them grow new and existing marketing channels. On the other hand, they wanted a marketing automation solution with great support and reliable operation.

Challenges

• Acquiring more subscribers and converting them into sales.
• A single decluttered dashboard for all marketing channels and better performance.
• Dedicated success management and support for marketing automation.

Solutions

Wigzo’s personalised multichannel marketing suite came in as the perfect fit. Its AI-automation and personalized on-site nudge feature helped &Me scale their digital marketing campaigns – and register more conversions through a single dashboard!

Strategy

&Me switched to Wigzo from four other tools to enhance its e-commerce marketing and sales capabilities. &Me’s marketing automation strategy included email automation, SMS, On-site Nudge and WhatsApp Cart Recovery features to register highest-ever sales within just 1 month of integration.

Tech stacks, Wigzo features, and functions used – 

• Email Automation
• SMS Automation & Engagement
• On-site Nudge
• WhatsApp Cart Recovery

Results

Within the first two months of integrating Wigzo, &Me’s sales quadrupled: +400% vs. the same period **With 81.6% increase in sales, &Me also nearly doubled their Wigzo conversion rate.