Two broad challenges were to be solved for Amydus at technological level;
- – Marketing Automation
- – Targeted Ad Campaigns & Optimization
The e-commerce marketing automation was undertaken by Wigzo and Ad campaigns were created from scratch & optimized by AdYogi.
Strategic Approach by Wigzo & AdYogi
Wigzo employed a unique approach to engaging the audience for Amydus.
The key was to target those people who had clicked on the SMS or Email links sent by Wigzo’s Automated campaigns in the last 30-days, 60 days, 90 days, or 180 days.
AdYogi’s prime strategy was finding the ideal buyer persona for Amydus.
The key was to expand the targeting based on existing plus-size fashion and traditional apparel buyers, strengthen brand recall and display visually impactful ads to the laser targeted audience.
The qualified traffic driven by AdYogi streamlined Wigzo’s customer retention efforts even further – complimenting the operations for AMYDUS mutually.
Wigzo and AdYogi’s synergy yielded stellar numbers for the niche apparel giant AMYDUS, including but not limited to;
- – 58% increase in e-commerce conversion rate
- – 150.5K Subscribers added
- – 21% Increase in conversion rate during the festive season
- – 42% Increase in average order value (AOV) achieved
And clocking an 89% increase in overall revenue!