About Amydus
Amydus is a niche brand that offers trendy women’s and men’s apparel in XXL, 3XL and other in-demand sizes. Amydus sells an assorted variety of apparel through leading plus-size stores in India.
The Objective
Amydus was looking to bolster its marketing and sales by targeting and acquiring new subscribers. Then, pushing the subscribers down to different conversion funnels via marketing automation for accelerated revenue.
Challenges
Like other speciality niche e-commerce brands, Amydus saw some marketing and online sales challenges. These were;
- – Growing the subscribers’ list for sustainable revenue
- – Converting subscribers into buyers and retaining them for a higher CLTV
- – Engaging anonymous visitors and retargeting them onsite
- – Identification and segmentation of customers based on their purchasing behaviour [high ticket spenders, low ticket spenders]
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Solutions
Two broad challenges were to be solved for Amydus at technological level;
- – Marketing Automation
- – Targeted Ad Campaigns & Optimization
The e-commerce marketing automation was undertaken by Wigzo and Ad campaigns were created from scratch & optimized by AdYogi.
Strategic Approach by Wigzo & AdYogi
Wigzo employed a unique approach to engaging the audience for Amydus.
The key was to target those people who had clicked on the SMS or Email links sent by Wigzo’s Automated campaigns in the last 30-days, 60 days, 90 days, or 180 days.
AdYogi’s prime strategy was finding the ideal buyer persona for Amydus.
The key was to expand the targeting based on existing plus-size fashion and traditional apparel buyers, strengthen brand recall and display visually impactful ads to the laser targeted audience.
The qualified traffic driven by AdYogi streamlined Wigzo’s customer retention efforts even further – complimenting the operations for AMYDUS mutually.
The Outcome
Wigzo and AdYogi’s synergy yielded stellar numbers for the niche apparel giant AMYDUS, including but not limited to;
- – 58% increase in e-commerce conversion rate
- – 150.5K Subscribers added
- – 21% Increase in conversion rate during the festive season
- – 42% Increase in average order value (AOV) achieved
And clocking an 89% increase in overall revenue!
89%
REVENUE BOOST
58%
INCREASE IN CONVERSION RATE
150.5K
SUBSCRIBERS ADDED
- Kartik Sapra
- Co-Founder – Amydus
For Wigzo
It’s been one year since we have been using wigzo for our automation marketing, and we are pretty happy with the results. Enthusiastic team and great support.
For AdYogi
Adyogi team are rockstars when it comes to performance marketing. They take the guesswork out from Facebook ads and get consistent results.
