Boosting sales is the primary goal of every business – small, medium, or large.
While businesses invest a lot in creating marketing strategies, changing key elements of a website can help grow revenue faster.
What differentiates a traditional website from a successful one is its customer-centric features and offerings.
A successful website reflects brand promise. It addresses the prospects’ pain points. It provides value-based offerings to ease the customer’s journey. Customer-centricity is the focal point that helps them win the trust and loyalty of customers in the long term.
Delivering a good website experience can change the way prospects interact with your brand. Your website can serve as the most effective sales tool. It can help convert your visitors into genuine leads, thereby improving ROI.
In this blog post, we have shared six things about your website that you can work on to foster conversion optimization and sales.
1. Optimize Your Homepage
Your homepage is the face of your brand.
To achieve rapid sales growth, optimize your homepage on priority.
By optimization, we don’t mean adding too many elements, such as images, videos, testimonials.
Curtail distractions. Your homepage should be as clean and clutter-free as possible.
Here’s a great example of the tech-industry giant – Apple. Observe how they have maintained simple and easy-to-understand aesthetics along with their offerings.
Focus on adding high-quality, relevant, and organized content that helps customers with their decision-making process. Besides, add visual elements that are relevant to your products.
Unlike a traditional homepage, your homepage should cater to the needs of your target audience rather than being the promotional voice of your brand.
Designing a homepage in such a manner increases the chances of converting an online browser into a customer.
2. Invest in SEO
The chances of conversions increase by gaining online footfall.
The intense competition in the digital world may restrict your website from gaining better traction. But with a winning SEO strategy, driving online visibility becomes easier.
Most businesses misunderstand SEO as creating landing pages, adding meta descriptions, meta titles, and keywords to the content.
Yes, these practices help boost the SEO factor, but that’s not all.
To ensure top rankings in Google, you need to strive for a website that invokes a sense of trust in users. You can achieve the goal by adhering to Google’s Search Quality Rater guidelines. The guidelines advocate that your website should match the E-A-T standards.
E-A-T implies – Expertise, Authoritativeness, and Trustworthiness.
- Expertise – The information on the website should depict high-level expertise.
- Authority – The information must be accurate to help users make informed decisions.
- Trust – The website should be secure and trustworthy, especially when users buy products by adding their credit/debit card details.
So, the E-A-T score is the most crucial factor that helps Google check your website’s quality. Here are some handy tips that can enhance your site’s E-A-T score.
- Writing relevant, purpose-driven, and value-offering blog posts.
- Implementing SSL certificates to ensure the security of the website.
- Linking to trustworthy and authoritative sources.
- Writing guest posts on reputed websites.
- Adding genuine reviews of clients.
- Generating high-quality backlinks.
The more your website demonstrates E-A-T, the higher it should appear in SERP results. Improved organic search engine visibility and rankings will help you attract, engage, and convert visitors into leads.
3. Implement a Mobile Responsive Design
Over the years, the way users access internet services has changed.
Most customers prefer mobile phones for searching and buying products online.
The number of smartphone users worldwide has surpassed the mark of six billion at present. Experts predict this number to increase by several billion in upcoming years.
Shared below is a screenshot of the report that shows how the market for mobile phones is growing.
So, implementing a mobile responsive design is crucial.
The mobile responsive design signifies intuitive websites that can adjust their visual elements as per the screen size of mobile devices.
Here are a few tips that will make your site mobile responsive.
- Choose a mobile-responsive template that suits your brand.
- Use compressed images and CSS to boost loading speed on mobile devices.
- Optimize the content and place links at a distance to avoid confusion.
- Optimize the size of icons to match the dimensions of your layout.
- Use a simple-to-read font to offer smooth navigation to the users.
- Remove all the unnecessary pop-ups that restrict the best user experience.
Your business has zero chances to get ahead of your competition without mobile optimization. Make sure you hire a skilled professional designer to customize everything as per your business needs.
4. Increase Page Loading Speed
Research from Stanford states that 75 percent of internet users judge brands by their websites.
That clearly shows how important websites are in building the online credibility of businesses.
As a business owner, if your website takes more than a couple of seconds to load, it will impact your UX and credibility.
Around 79 percent of visitors abandon a website on meeting painfully slow load speeds. The online shopping experience of users decides your sales. So, invest in website development to overcome page loading issues. Here are some tips to increase your page loading speed.
- Reduce the number of page redirects.
- Improve your server response time.
- Optimize the images and videos on your pages.
- Remove unnecessary plugins.
While working with a website professional, be sure to communicate your exact expectations beforehand to avoid problems in the post-implementation phase.
5. Simplify the Checkout Process
The shopping cart is the final steppingstone that converts prospects into customers.
Many customers load up carts with items and abandon them without buying.
There are several reasons for such behavior. The most common reasons are high-shipping prices, no return policies on products, confusing processes, and no guest checkout provision.
Out of these, the key reason is the confusing checkout process.
With an optimized checkout process, you can nudge the carts into sales.
For instance, have a look at the following checkout process of Disney. You can notice how simple the checkout process looks. They have even added the provision of guest checkout to remove the complexity.
To make the checkout process user-friendly, begin by reviewing your current shopping cart design. Ask yourself –
- Is the shopping cart confusing?
- Are there too many steps for final payment?
- Is your shopping cart too slow to load?
- Is there a guest checkout provision?
- Are there any technical bugs that threaten the security of payments?
You can remove all the major friction points by tracking and overcoming these issues. A strategically designed checkout page can bring positive results fast.
6. Add a Personalized CTA
The call-to-action or CTA is an essential element of any website.
CTA tells your visitor what to do next and encourages them to make specific decisions like subscribing to emails, social media handles, or filling forms that ask for their email IDs.
Tailoring the CTAs based on visitors’ persona can increase your conversion rates.
For example, write separate CTAs for targeting existing customers and new prospects. You can even place the CTA on various pages as per the relevancy of content. Choose colors and designs that compliment your website.
Have a look at how Netflix aces at creating effective CTAs on its website.
You can notice they have offered free signup for a month. Netflix has even mentioned the cancellation policy. It reassures users that they can opt-out anytime if they find the subscription unworthy of buying. Further, they have chosen red to match their logo.
You can design purpose-driven CTAs in the same manner.
Avoid creating CTAs that look too salesy. Pitch your product by explaining its benefits for the users. Writing distinct and personalized CTAs will go a long way in boosting conversions, and ultimately profits.
To Sum Up
You may have budgeted a lot of resources for investing in social and paid promotions. But the point is, ignoring the business website will negatively impact your online reputation and sales.
Thus, never skimp on website optimization.
The six tips shared above are time-tested and proven to help businesses gain more traffic and achieve better conversion rates. Implement these practices on priority and see the difference in your sales.
If you are looking for more guidance on boosting your sales and revenue, get in touch with the Wigzo team today!