Did you know that 83% of satisfied customers are willing to refer a brand’s products and services but only 29% end up doing so! Keeping customers engaged all the time is a real issue for any business – irrespective of size and industry.
But that’s the point – unless a brand indulges in effective communication (pre-sales & post-sales) with the customer or adds value in some way through discounts, freebies, etc.), the brand won’t really get stuck in his or her mind.
Therefore, all brands need to influence this process and make sure their customers spread great reviews about them! In other words, they need to run referral campaigns aggressively but smartly to drive business growth.
Referral marketing refers to the concept of deliberately encouraging the customers to tell others about how good the products or services are! It is marketing at the grass root level and is very effective.
Moreover, 92% of people rely on the opinions of friends and family before making a purchase. No wonder, there is a lot of scope in referral marketing! Therefore, to capitalize on the power of word-of-mouth, many businesses are now turning to expanding their customer base through referrals.
Just imagine: if your customer doesn’t have nice things or doesn’t remember to say nice things about you (despite good intentions), none of your referral strategies would work! So yes – running referral campaigns really are a cost-effective way of driving more business and regaining new customers; but first, be smart in your approach.
Six steps to follow to get more and better referrals
1. Build a relationship
Don’t just sell your product and vanish! Press your customers to subscribe to your newsletters, push notifications, blog, etc. Get them to do stuff post-sales. Then, market your content aggressively to let them know what you’re up to.
2. Target related businesses
Get in touch with those companies that offer complementary services to your own to get referrals.
3. Offer incentives
This one’s obvious! Who doesn’t love cash backs, discounts or even freebies? Entice your customers to give you referrals. Communicate details via newsletters, push notifications and blogs.
4. Run social media ads
Why not? Attract your social savvy customers to refer other potential customers via social media. Identify the social channel where your customer base is most active on, and run ads that are spread across a longer period of time.
5. Target your most influential customers
It is not necessary for you to run high on resources. But if that’s case with you, contract your target audience for the referral campaign and attract only those customers whose opinions would carry the most weight with potential customers in your industry.
6. Collate information like a pro
Please remember this is not a sales activity where all you have to do is generate a lead by getting an email ID or phone number of the prospect. Make use of the info you get your customers to connect with them innovatively.
How ReferralCandy helps you with referral marketing
ReferralCandy is a plugin for eCommerce stores. It works for major eCommerce platforms such as Shopify, WooCommerce, BigCommerce, Magento, etc. and offers services to major brands such as Apparent, Tidal, and Reebok.
It is easy to setup the plugin on the eCommerce store – the whole process can get completed within an hour and sometimes, it takes just a few minutes. Just create an account, customize the messaging and fix the rewards to be sent out to customers who refer. Add a snippet of the tracking code to your Thank You page, so that ReferralCandy can track.
Trust us – this tool will get you amazing results in generating new customers. However, there is a catch – how would you let your customers know of your campaign? Sure – emails, social media, and blogs offer an excellent platform to do so, but there is a tactic that is even more effective than everything else.
Please put your hands together for web push notifications.
Despite the success of mobile, the use of desktop continues to thrive. That’s how web push notifications work their charm to engage with dormant customers and offer an effective platform for promoting a referral campaign.
1:1 web push by Wigzo is the answer
To ensure the success of your campaign, it is important to attract the customers’ attention via personalization because as you know, personalized push messaging can ensure 25% increase in CTRs as compared to generic messaging.
Thankfully, using Wigzo’s segmented, trigger-based and personalized notifications across the web, you can not only re-engage with those customers at a faster pace but also boost conversion rate. We assure you will notice a 29% boost in engagement with Wigzo’s intelligent and personalized notifications.