Step Out Of Emails For A Second, Play With Push Notifications

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Don’t you think it is pretty obvious that email is expected to reach 90.9% of people online by 2019? We think this is inevitable. As you already know the average open rates of email marketing campaigns across multiple industries touch 23%, it is quite clear that emails are still being read and email marketing is not dead.

But you know what? A great majority of emails are not read within seconds or minutes after they are sent – unless the user checks his or her email! Frankly speaking, emails are just a one-off thing and this marketing tactic is just not enough to capture the attention of consumers today.

This brings us to our favourite topic: push notifications. Hear us out: 84% of users claim to respond to push notifications received. No matter what the email marketing figures say, people don’t want their email inboxes to be cluttered – which happens invariably.

A 2014 Responsys survey states that push notifications deliver 50% higher open rates than emails. Marketers have even seen an increase in the mobile app retention rate as revealed by a 2015 Localytics study.

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According to Forrester, push isn’t a replacement for emails, text messages or other direct messaging tactics. It has to complement emails and be a core component of any direct marketing and relationship program.

Implementing a push strategy is expected to capture your target customers’ attention, to engage with them in the right way and to accelerate the conversion process – all without being too intrusive or spamming their inboxes. Have a read:

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Atyab Mohammad

Atyab Mohammad

Atyab is the Chief Product Officer at Wigzo. A Professional from IIT Delhi, India. He has worked for creating products for companies like Canon. You might find him singing loudly during late hours in his office, which he calls an "Idea Generation Catalyst".

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