You can’t expect customers to buy something the first time they see your eCommerce store—the best you may do is encourage them.
With the appropriate encouragement, you may persuade them to sign up for your email list. As a result, you may start developing a connection that will eventually lead to conversion. Designing engaging email capture forms—and ensuring that you get your popup timing right—is one of the most dependable techniques to do so.
What are Popups, and Why Should You Use Them?
Popups are a type of content that may be displayed on a website at certain times during a user’s browsing session. They appear over the main material to get the visitor’s attention.
Popups are certainly intrusive. However, if utilized correctly, they might be the ideal instrument for catching your visitors’ attention. This may be the first step in a long-term relationship with your company.
It’s more likely to capture customer attention if you use professionally created templates. You may increase email signups and income by combining these with easy-to-use pop-up timers.
What Are the Many Forms of Popups, and When Should They Be Used?
There are many sorts of popups, each with its purpose. It’s critical to employ the appropriate one according to each user’s mentality to increase conversion rates.
The two most common popup types for eCommerce businesses are:
When visitors show a clear wish to leave, exit-intent popups appear. When they move the cursor near the close button or of the page, for example. These are beneficial since they help you track down leads that would otherwise be lost.
There are a few techniques to make the most of these popups—they’re essentially reaching out to someone on their way out, so you need to offer them a reason to stay. Consider utilizing them to provide something that will entice your consumer into making a purchase. Special discounts or limited-time freebies can help alleviate any concerns that might have prevented your customer from shopping earlier.
2) Sign Up
Sign-up popups are used for data gathering. These are helpful in the formation of customer relationships that may result in conversions, as well as repeat purchases.
Naturally, you may pique the interest of your customers by making these popups more interesting or appealing. Simply asking for their contact information is insufficient as most consumers want something in return. This is when providing benefits, such as a discount code, comes into play: get your potential customers to interact with you by offering incentives.
Why is it Critical to Use Popups at the Right Time?
Popups are a challenge to understand and use effectively without annoying customers. This is because, by their nature, they disrupt the customer journey. Some people, on the other hand, believe that it’s this property that makes them successful.
The timing of popups is crucial to their success. You need to get the timing right for popups to be effective. If you show popup forms too soon, you risk losing any visitors. Probably, they won’t have seen enough of your site to determine whether or not they would want to build a relationship with it.
You risk losing your visitors if you display pop-up forms too late. You might have already lost the opportunity to shape what they think about your business.
It’s also worth noting how obnoxious popups are. If you have too many popups on your site, it will seem pushy or worse, desperate for subscriptions—and desperation is never a good appearance.
How to Choose the Right Time to Show Popups?
Getting your popup timing correct is dependent on the purpose and content of your pop-up. Popups with an exit intent are, without a doubt, designed for visitors who display a clear desire to depart your website.
However, these perform best if visitors have previously seen several items or added goods to their carts. On the other hand, popup opt-in forms are more difficult to display at the optimum time.
To effectively execute this, utilize your popup timer to only display capture forms after people satisfy specific conditions. This includes:
Analyze your consumers’ trips and figure out how many pageviews the average person views. This may assist you in determining when and where your clients are most likely to interact with a popup.
Let’s pretend that 50% of your visitors proceed to three or more distinct items after visiting your homepage. This implies they are frequently interested in several goods, implying a popup on the second product page they visit may pique their interest with a deal
If you’re sure that your visitors will scroll down far enough, placing a popup at a certain point will guarantee that only those who are interested up to that point see it. This makes it more likely they’ll click on the popup.
Consider this example: You’ve built a website with in-depth product descriptions and a structure that displays photographs, videos, and reviews. Visitors who reach the bottom of such a comprehensive product page are more inclined to buy it than someone who sees the main picture and bounces away.
Time Spent on the Website:
You may take advantage of this attention by displaying a popup if you find that your consumers stay on certain pages longer than others. It’s more likely that someone who stays on one page will interact with the information you provide.
If your site includes a distinct page for sales or clearance sales, for example. A person on this page may stay long enough to look for the best bargain or most fascinating items
Knowing what people are searching for on these pages allows you to produce popup content almost immediately. A popup informing the customer that new sales may be available is likely to result in interaction in this situation.
Simple Tips for Using and Showing Popups
Other elements may contribute to the success of your popups, but timeliness is crucial. Always try new things and vary them up to see what works, but let’s look at some quick suggestions to get you started:
- Targeting: When relevant, show popup content instead of distracting them with intrusive advertising. Subscribers to your email list should not be pestered with pop-up subscription screens, for example.
- Short & Crisp Message: You’re interrupting a user’s surfing experience, so make sure they understand the value. It’s worth remembering that brevity is key and that your call to action should be clear.
- Tempting Offers: When you offer something truly excellent in return, there’s a decreased chance of irritating a visitor with a popup. A discount code or free delivery coupon might be all it takes to turn a minor annoyance into a successful conversion on rare occasions.
- Sense of Urgency: Use the power of persuasion to encourage your visitors to believe that now is the best time to join. Tie in your offer with an expiration date—this way, your visitor will be more inclined to sign up right away.
Popups that appear at the right moment can not only improve conversion rates but can also prevent leads from dropping off. It’s all about understanding your audience and their mindset throughout each step of their online journey.
With this level of understanding, you may better optimize the value of your email marketing platform. Popup timers, subscriptions, and likely improved revenue position can help you work more effectively.
Using conversion-focused designs and precisely-timed popups, you can increase your revenue and expand your subscriber base. Wigzo offers a free trial so you may see firsthand how to make the most of your store popups.