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Marketing today is a labour intensive task. It requires marketers to dig through large volumes of data – most of
In today’s crowded marketplace, generic messages are losing their effectiveness among customers. The reason is simple: They have way too many options to choose from and refuse to be fed the same old sales pitches of being the ‘best in the market’.
Here’s why you need to ditch your sales pitch right away and practice personalized marketing.
Marketing technology is evolving at a never seen before pace, helping businesses reach more potential customers and engage better with their existing ones. But if you’re still one of those who maintain excel sheets and execute manual outreach, is is time to rethink your marketing efficiency strategy.
Here are 7 marketing tasks that you should automate today.
Every business today – irrespective of their size and intent, is publishing content more than ever. With the importance of content marketing rising by the day, it is becoming extremely important for marketers to dedicate their resources to content smartly. Here are 6 ways to use interactive content to maximize from your marketing budget.
Unless you have been living under a rock, you are probably aware that content marketing is “the” key to driving traffic to your business website. From 94% of small businesses to 93% of B2Bs and 77% of B2Cs – including large, well-known brands such as Coca-Cola and Telenor, everyone has finally paid attention to its importance.
If your efforts haven’t been paying off, it is time to rethink your content marketing strategy. Here are 5 reasons why it hasn’t been working and what you need to do to fix it.
Today’s marketers are literally running from pillar to post to make their campaigns work and get their brands the exposure they deserve. But more often than not, having too much on hand doesn’t help. They end up missing out on key points of a strategy that need to be looked into or aren’t able to find enough time to look into analytics before creating a campaign.
That’s exactly why marketing automation came in as a boon for the industry and marketers are slowly bringing the technology onboard.
Here’s understand what marketing automation really is, when you need and why you need it.
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