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Customer retention is what decides the long-term growth and overall profitability of an e-commerce enterprise. Acquiring new subscribers and prospects
Content Marketing – a boon for the creative experts, and a burden for the novices. It is one thing that
No wonder that content creation and social media operations are so crucial for all e-commerce brands. To increase brand awareness,
Building a successful DTC or D2C brand online can be one of the most rewarding feats for a founder. The
An Adobe sponsored study found that 76 percent of the marketers do not use customer segmentation and behavioral segmentation data.
A wise man once said,” Every good thing must come to an end and should be replaced with something way
Cart abandonment is the arch-enemy of e-commerce brands. Despite global e-commerce brands spending $23.5 billion on digital ad campaigns, they
‘Psychographic Segmentation’ – the term sounds like something straight out of neuroscience and psychology books. But it is far from
The marketing automation industry is projected to grow to $6.4 Billion by 2024. A 2019 survey indicates that 75 percent
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