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Content Marketing
Atyab Mohammad

6 Ways To Get More Out Of Your Digital Marketing Budget

Every business today – irrespective of their size and intent, is publishing content more than ever. With the importance of content marketing rising by the day, it is becoming extremely important for marketers to dedicate their resources to content smartly. Here are 6 ways to use interactive content to maximize from your marketing budget.

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Content Marketing
Content Marketing
Ashfaq Ahmad

8 Reasons Your Content Marketing Sucks And How To Fix It

Unless you have been living under a rock, you are probably aware that content marketing is “the” key to driving traffic to your business website. From 94% of small businesses to 93% of B2Bs and 77% of B2Cs – including large, well-known brands such as Coca-Cola and Telenor, everyone has finally paid attention to its importance.

If your efforts haven’t been paying off, it is time to rethink your content marketing strategy. Here are 5 reasons why it hasn’t been working and what you need to do to fix it.

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marketing automation
Marketing
Vanhishikha Bhargava

What Marketing Automation Is And Why You Really Need It

Today’s marketers are literally running from pillar to post to make their campaigns work and get their brands the exposure they deserve. But more often than not, having too much on hand doesn’t help. They end up missing out on key points of a strategy that need to be looked into or aren’t able to find enough time to look into analytics before creating a campaign.

That’s exactly why marketing automation came in as a boon for the industry and marketers are slowly bringing the technology onboard.

Here’s understand what marketing automation really is, when you need and why you need it.

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digital-marketing-trends
Marketing
Ashfaq Ahmad

10 Digital Marketing Trends To Catch Up With This Year (2020)

It’s that time of the year again when all look back and re-evaluate our marketing strategies in the last year and craft future plans according to the new year predictions made by industry experts. The digital space is forever evolving, making it important for marketers to stay abreast with the latest tools and techniques for marketing.

Here are 9 digital marketing trends to look out for this year (2016).

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