If you work in an eCommerce company or if you even read the newspapers, you will agree on how fast-paced and brutal the industry is. In the last couple of years, so many e-firms have mushroomed in all possible retail sectors.

But the unfortunate bit is that only a handful of them have been able to make a mark in the e-retail space. Boosting customer experience and in the process raking in the moolah is a tough task for an eCommerce business – but not an impossible one!

In this industry, scalability and sustainability are achievable if the business adequately invests in the application of relevant tools. Now you may wonder how can this ensure structured growth and optimization of business.

But let us tell you something that it can and we will tell you how! Here are 15 must-have tools that a scaling eCommerce business should have to flourish:

15+ Must-have eCommerce Tools for Scaling your Business in 2019

1. Optimizely

If you desperately want to improve your website’s visitor experiences and boost conversions, then Optimizely can come in handy. Use this tool to create, run and analyze A/B tests on your eCommerce website.

It is quite simple to A/B test product placements, content, and colors on website pages. Say “hello” to a high and enviable CRO.

2. Buzzsumo

Writing blogs on trending issues can be quite a challenge – especially when the competition is tough as far as content marketing activities are concerned. But with the help of Buzzsumo, you can search for specific topics and see the popular articles written on them.

Moreover, you can also check up on social media followers who have shared articles on similar topics in the past.

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3. MailChimp

Everyone’s heard of the email marketing tool, MailChimp. If sending regular emails on product updates and company news is on the top of your marketing to-do list, then this software is apt for you.

From creating email campaigns offering special coupon codes to filling in existing customers on “what’s hot” – MailChimp can fulfill many basic email marketing requirements.

4. Moz

An analytics tool, with Moz it is easy to track keyword ranking of your eCommerce website, compare desktop vs. mobile website performances and find link opportunities across the internet. Don’t be one of those businesses who bleed money solely because they didn’t pay attention to basic SEO issues and leaks. Fix them with Moz!

5. Slack


Managing a large group is no walk in the park, especially when you’re working with freelancers from different parts of the world in different time zones. It’ll make a huge difference for you to be able to easily communicate with them or send files and links without drafting an email.

Slack allows you to communicate with members of your team via chat sessions and calls. It also makes collaboration much faster by allowing you to share files, photos, videos, and links within chat windows.

The tool also lets you create customized threads that let you include only the people relevant to the topic you would like to discuss. The tool is also useful if you’re always on the go with a desktop and mobile version that will let you read notifications anytime, anywhere.

6. Qualaroo

If you don’t know your customers, you are wasting your marketing and sales efforts! Improving the buying experience has become extremely important in this time and age. With the help of Qualaroo, you can conduct quick surveys throughout your eCommerce website.

Investing in knowing who your customers truly are will certainly make their buying journey smoother and free from criticism and hence, drive higher conversions.

7. Canva

eCommerce websites and social media platforms are all about visuals and if you can’t offer compelling images to your customer base, then you are certainly missing out on traction and possible conversions.

With Canva, you can create beautiful graphics related to your brand or business. While designing a website requires expertise, Canva is best used by those who have no or little knowledge of photoshop. Say “hello” to captivating social media and website banner images!

8. Hootsuite


Promoting your brand and products on social media is an essential part of any ecommerce business. It’s a good way to expand your reach and make people aware of the services your offer.

Hootsuite makes promoting on social media quicker and easier because it allows you to schedule posts and updates across all your social media channels as well as interact with potential customers on each of those channels all in one huge dashboard.

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With Hootsuite, you don’t have to open Facebook, Twitter, or LinkedIn separately. You don’t have to schedule your posts on each of them manually because you can do it all in one place. It’s a complete time saver, something you need for your ecommerce business.

9. Zirtual

A typical employee of an eCommerce firm is known to multitask. Hence, with the help of Zirtual, one can connect with his or her own personal assistant who can assist in literally everything. From scheduling meetings to fulfilling personal errands or managing the email inbox – this tool is quite handy.

This means the employees can actually focus on pushing the business to newer heights and leave the trivial tasks to Zirtual!

10. ShipStation


Shipping products can be overwhelming. From creating shipping labels and packing slips to sending actual orders, there’s no question that the whole process takes a lot of time and effort, especially when you’re selling through different platforms.

ShipStation helps you save time and money by allowing you to import, manage, and ship orders in one place. What makes ShipStation a must-have is that it integrates directly with popular eCommerce shipping carts, tools, and platforms making the whole processes of selling products online easier than it normally would be.

11. Shopify


This tool lets you create an online shop and a custom domain name. Use this in conjecture with other tools and create an ultimate experience. It doesn’t matter what kind of store you have, Shopify has what you need. Run your eCommerce business with no coding experience and personalize your website with hundreds of themes to choose from.

12. Yotpo


One of the most important factors that contribute to an ecommerce business’ success is customer reviews. It’s a brilliant way to leverage satisfied customers to drive future sales which is exactly what Yotpo allows you to do.

With its customizable and easy to install widgets, Yotpo provides you with a platform to generate product reviews and use the best of them to boost sales. More importantly, the tool helps make your business become more credible regardless of its market share.

13. Sellbrite


Inventory management and order fulfillment are some of the more tedious tasks involved in running an eCommerce business, which is why it makes a ton of difference if there’s a way to perform each of these tasks within the same tool.

Thankfully, Sellbrite makes all these possible. Not only does it allow you to do these things within a single tool, but it also provides you access to the multi-channel reporting intelligence every business needs.

The tool is ideal for those who are just starting out and are still only selling on one channel. If there’s a perfect first investment centered on accelerating your business growth, Sellbrite is your best choice.

14. Crazyegg


This tool lets you see where users click using heat maps. You just have to type the URL and it shows you your heat map. You get a free sign up in a 30 days free trial. Crazyegg helps you analyze where your users are converting. By giving you information on why they tend to leave you can enhance your pages for better customer experience and further make sure that your content is being consumed-read and responded to.

Using this tool, view the number of clicks of all elements on a page and find out where the most clicks are and how are they converting.

15. ZoConvert

ZoConvert - messenger marketing tool

To drive more product sales and conversions in your store using chatbot, use a messenger marketing tool like ZoConvert (Messenger Marketing in Minutes) to create powerful Facebook messenger bot without any coding knowledge. When it comes to boosting ecommerce sales, messenger bot can be incredibly powerful. ZoConvert is a great way to convert your visitors into customers using cart abandonment & retargeting.

16. Wigzo

Wigzo - omnichannel personalization

Keeping the customer engaged not only via emails but also on the website and mobile is necessary. Thanks to Wigzo, the job is not so tedious anymore. This tool automates the manual workflow of email marketing. Its technology focuses on creating and sending dynamically personalized emails based on behavioral data to every customer, making one-to-one communication possible.


Similarly – custom product recommendations based on what adds value to your users the most is the hack to getting higher conversions. With global profiling of each of your customers, Wigzo makes it possible to create tailored recommendation campaigns that convert more.

Web push notifications by Wigzo help you deliver powerful and personalized real-time messages to these 42% internet users. The tool is a lot of handy for those eCommerce stores that don’t have a mobile app yet and are aiming a higher ROI on their invested budgets.

Looking to boost your online store engagement and customer loyalty with Wigzo?