Mobile marketing is a hot topic in the world of e-commerce.
For one, it’s clear that mobile web traffic will soon surpass desktop internet usage, according to some estimates. The second reason for this trend is because people are starting to use their smartphones as more than just phones. They’re using them for everything from emailing and texting friends to shopping online with apps like Amazon and Pinterest.
If you want your e-commerce store to be successful, you need to start thinking about how you can reach these smartphone users now, give them an impeccable experience and optimize sales!
In this blog post, we’ll talk about what mobile marketing strategies work best for e-commerce brands and e-tail merchants who want more sales from smartphone users.
Why Mobile Marketing for E-commerce?
Due to the changing preferences of online users, many businesses no longer target desktop users. Smartphone device usage leads to all other kinds of devices and is expected to be in the majority by 2021.
“In particular, more than two-thirds (68%) of e-commerce transactions happen on mobile today.”
Think about mobile usage in search engines, for example. According to Statista, mobile devices accounted for 56% of organic search engine visits in Q1 2020 alone. This makes mobile SEO and online marketing essential for small businesses, especially e-tailers, to grow well online.
Furthermore, responding to email is another activity people are far more likely to carry out on a smartphone.
E.g., Campaign Monitor concluded that 68% of email campaigns now get opened on a mobile device. That is a boost of over 40% since 2015, a 60% jump from the mark in 2010.
Mobile Marketing Strategies for E-commerce Brands
No matter what your e-tail niche is, the chances are that you are already employing some mobile marketing strategies to drive sales (e.g., SMS or WhatsApp). However, if you are a new brand or an existing one looking to drive more revenue through your mobile users, here are some strategies curated just for you.
Take a look!
SMS Marketing is Your Friend in Need
Mobile marketing efforts become vastly cost-efficient and straightforward with the right SMS marketing strategy.
In addition, a well-crafted copy makes SMS both personal and conversational – perfect for boosting engagement for any product you are promoting. You don’t have to put in a lot of effort for the ideal text marketing template. You can find them for free at BrandsThatText.com.
Another advantage of SMS texts is that they can be sent to anyone with a mobile phone. You don’t need a particular smartphone app either—basic text messaging will work even for those without smartphones, expanding your reach if some segments are left out due to high data rates or lack of cell phone service.
Moreover, SMS can become your number one channel for list-building and cross-sell to your existing customers. For instance, technologies like Wigzo’s Magic link and the double-tap feature can help you maximize your ROI for this channel.
However, keep the SMS frequency in mind – too many blasts can often turn off your customers!
Leverage the Power of Localization
Whether you realize it or not, your smartphone follows you everywhere. That means using mobile marketing to target your customers is pretty much unavoidable. E-commerce retailers can use this localization strategy to boost sales by dynamizing offers and content based on combined physical location and address book data.
Geofencing is one example of such localized mobile marketing. That’s when you establish a virtual area with a fence around it. When someone with your mobile app enters the geofenced area, they get a push notification. You can use the power of geofencing to drive more walk-ins in your physical store, for instance.
Under the localization umbrella of mobile marketing, e-tailers can also focus on improving their local SEO. That means narrowing the locations around your warehouse or store, optimizing the keywords, and driving more local sales to save on shipping costs and yield more revenue!
Remember, tailor your user journey and experience for mobile when going local!
You can read more about Geofencing for mobile marketing in our detailed blog.
Leverage Mobile Push Notifications
One of the most common ways to reach mobile customers is by sending them mobile push notifications. Push notifications are an excellent way for e-tailers to stay in touch with their audience, offer deals and reminders, and boost sales from smartphone users without any personal information exchange.
Mobile Push Notifications are triggered when a user opts in for your app or mobile website. Then the opt-in consent box is displayed for the user. If the user wishes to subscribe to your brand, they will click ‘Yes’ or ‘Allow’ depending upon the push notification’s design.
When your website ‘visitor’ becomes your ‘subscriber,’ you can send them real-time messages, updates, offers, and prompts.
Moreover, you can customize the structure and layout of your mobile push notifications with the right marketing automation tool like Wigzo. Read more about it here.
Optimize for Voice Search
It’s been said that we communicate with our smartphones more than we do with any other device. That plays well into the world of voice search, a growing trend for those looking to e-commerce sites, especially if you can get reviews and ratings.
Think of your customers uttering phrases like these to their smartphones – “Okay, Google! Show me four stars and above rated camping products,” and Google pops up one of your product carousels! Wouldn’t that be fantastic?
Increasingly, users are searching for information such as product-related queries by voice rather than typing in a search query. As a result, you can ensure that your valuable web page content is optimized to rank well on mobile search engines for these types of searches.
Don’t Forget WhatsApp E-commerce Marketing!
WhatsApp, without a doubt, is a good friend to all e-commerce marketers. For one, it hosts 1 billion happy users. Second, it is seamless to use and supports multiple media types.
From mass promotions to automated cart recovery nudges, your utilization of WhatsApp Business Messenger is only limited by your imagination.
If you couple WhatsApp marketing with automation, things become more scenic in user journey optimization, real-time customer support, and even boosting sales.
Please read our detailed guide blog on WhatsApp Marketing for E-commerce to know how to leverage it for your business.
Which Mobile Strategy Will You Start With?
The approaches are numerous, but success for each one depends on how well you know your customers’ behavior.
If you’ve got your analytics and mobile user persona right, you can turn mobile marketing into a significant revenue stream for your brand.
Couple your ambitions with highly capable marketing automation by Wigzo, and you’ve got yourself a winning e-commerce system.
Your turn to shoot for the stars!
Happy selling 🙂