How To Create A Marketing Automation Strategy To Drive Conversions?

Marketing Automation Strategy To Drive Conversions

You’re probably familiar with the fundamentals of selling through marketing automation: it streamlines, automates, and manages routine marketing activities. However, an honest marketing automation platform should also help you close more sales. It’s unusual for a sales team to reach out to a completely ignorant consumer. Customers choose self-study oversubscription, and they expect a call back rather than being accosted by a contact person. And that is probably the most significant change in the business.

This change has prompted e-commerce marketing automation to become the most popular solution for marketers to acquire leads.

Below are some steps to guide you to create the right e-commerce marketing automation strategy for your business, which may lead to better lead conversions.

Marketing Automation Strategy

If you’re new to automated marketing, it might be tough to figure out where to begin. Fortunately, automated market campaigns have grown so popular that your efforts will make a major difference right away.

Below are some key pointers for you to get going!

Make a Remarkable First Impression on New Subscribers

All new email contacts are handled in an automated Welcome series. The welcome series allows you to set the tone for your new contact while also increasing engagement and sales. Always consider your customers’ journey when they’re introduced to your company, then create a welcome sequence to keep them engaged along the way.

Solve the Cart Abandonment Issue

Cart Abandonment based Segmentation

To compete, every marketer must lead in revenue rates. But as e-commerce abandoned carts rise, it is stealing away your store’s earnings that you worked so hard to earn. Consider the following breakdown of shopping cart abandonment rates by device: 

  • Desktop Computers: 73.1% 
  • Tablets: 80.7% 
  • Mobile Devices: 85.6%

This becomes worse as the screen size of the user decreases. Automated abandoned cart emails may help your business a lot in this situation.

Prompt Inactive Customers to Re-engage

Consider a scenario in which a client is pleased with his purchase, but can you ensure that he will be a source of returning business. They may sign up for your e-commerce services but rarely give them attention. 

Even if someone unsubscribes from your email list after receiving an automated message, you can re-engage them by offering a special deal on the other side. On the negative side, it might also boost the lifetime value of a customer who would have otherwise gone elsewhere and contributed no more to your income stream.

Get Feedback

Nordstrom-Feedback-Email

The desire for product reviews is easier to satisfy with customers thanks to marketing automation. You may automate the feedback process using many automation tools. Now that we understand how to utilize automation, let’s look at whether or not choosing the proper marketing software is important for driving traffic and improving conversion rates in today’s market.

Ways in Which E-commerce Marketing Automation Helps You Increase Sales

Marketing automation can assist your business in a significant way. We have listed down some ways in which marketing automation can increase your sales revenue: 

1. Get Familiar with Your Customer

It’s critical to identify the differences between a consumer, an opportunity, and a non-traditional visitor to your website. Market automation has the potential to provide you with the correct framework for deciding when it’s appropriate to call a lead. When the automation tool rings the bell for your salesperson to act, marketing automation can help you reach out at just the right moment.

2. Nurture Your Leads

marketing-automation-funnel-pushalert-web-push

Not every lead that visits your website is ready to stay long-term or even remotely consider purchasing anything similar to your brand. However, there are potential leads who are seeking more information to reach a decision and make a purchase amid all the leads. These prospects, on the other hand, are not yet ready to take the sales call. They are still looking for information. This is when we return to recalling that marketing and sales team alignment is important for a nurtured lead to become converted.

3. Omnichannel Lead Tracking

Automation aids in the tracking of every lead’s actions on the website, as well as their engagement with the e-mail campaigns. It also monitors how much time they spend on the site/mobile/any other device, examines their social interaction with the brand, and determines how often they visit.

4. Website Personalization

ecommerce-personalization-lulus

When a lead arrives on your website, it has already made an impression on your business. A customized website will improve your conversion rate and create a more positive first impression. The data of leads (who they are, where they work, online activity, etc.) is frequently used to develop landing pages and other web pages seen by each lead. Even the experiences of anonymous internet visitors may be personalized.

5. Email Automation

Winback-Email-Examples-2

The most talked-about feature when it comes to automation is Email Marketing Automation. Emails are considered to be a major method of communication and interaction between businesses and their consumers. It not just increases the chance of establishing a personalized connection but also helps to move leads through the sales and marketing funnel. Sending customized emails automatically or on command is made easier with email marketing automation.

6. Tracking ROI and Results

To evaluate the return on investment of each campaign, marketers must track the ROI of each program. The ideal ROI is 5x, which means you’ll be generating five times as much pipeline or revenue as you spent to run this program. You’ll learn which programs create the most income – and keep running those that are producing results – by monitoring this type of information.

7. Increasing the Lifecycle of Customers

A lead management system has a comprehensive dashboard that displays the lead’s behavior and conversation history, as well as pre-purchase and post-purchase activity information. When all of this data is considered, it allows salespeople to have a better understanding of the prospect. They can give services and goods that are suited to the lead’s needs rather than attempting to hit targets in mid-air!

8. Integrating Advertisements

Jackthreads-holiday-ad

When someone comes to your website, you’ll automatically add them to a custom audience on Facebook that reflects their activity. The automation that creates the customer base is effective. We must accept social media as an element of our complete marketing strategy, not as a separate island. 

Bottomline

It may be the future trend, but it may also be a game-changer for e-commerce companies. Marketing automation can revolutionize e-commerce enterprises when it comes to automating routine yet essential elements of marketing.

Developing a Marketing Automation Strategy is a daunting task that requires you to be clear on your goals and objectives. It’s best if you have experience with marketing automation solutions before launching an endeavor like this, but it certainly won’t hurt. Developing a plan for the entire sales cycle helps you score, sort, and nurture prospects as they progress through it, resulting in increased conversions. A suitable marketing automation technology may transform the success of your e-commerce firm.

The automation solutions assist you in making a significant stride forward in terms of efficiency, productivity, and revenue generation while your staff may focus on strategy, innovation, and content.

If you want to create and implement a supreme marketing automation strategy for your business, start Wigzo’s free trial today!

Zaujan Baig

Zaujan Baig

Experienced digital marketer, currently working as an SEO specialist at Wigzo Technologies. In his free time, you can find him drawing cartoons.

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