For your eCommerce business to stand out in this competitive industry is tough. Online retailers are present in abundance. Customers, now, expect their orders to arrive at their doorstep in time – so “fast shipping” is hardly a value proposition anymore!
It’s a fact that online competition is fierce than ever for eCommerce businesses. Fostering customer loyalty is an issue, and a rather challenging one! Delivering the right product for the right price at the right time is important but that is, in fact, secondary.
Today, it doesn’t matter whether a customer buys from “Fashion Empire” or “Empire Fashion”. What really matters is which eFirm will (s)he go back to repetitively. Since New Year has just started, and energy levels are at an all-time high, let us explore ways to tweak or fix the face of your online store.
1. Make a spectacular first impression online
Did you know it takes about 150 milliseconds for visitors to decide if they like the website or not? So if your website is dull, boring or too traditional, the bounce rate of your website is going to be really high.
Therefore, invest in the best website design possible. If you think your website needs to be revamped, do it right now. While designing, think about your niche. Note about 2-3 design approaches that work for your brand.
Visual communication is important as 80% of customers remember what they see and a staggering 20% of them never forget what they read on the website. Large product images, compelling content and a great website design are the perfect mix for an eye candy eCommerce store.
2. Improve your site navigation
Don’t just focus on images, text and colours. Pay attention to how easy or difficult it is to browse through your online store. Don’t play a game of Hide ‘n’ Seek with your customers. Make sure the presentation of your products and services piques their interest. Just check out the “New Arrivals” section of H&M website, and you’ll know what we mean:
3. Think of a swanky tagline or USP
Sit down and figure out what it is, because this will set you apart from other businesses operating in the same domain. Research the market, industry and most importantly your competitors. FiftyThree.com and RedBull are two of the many examples that have exemplary taglines or USPs. Have a look:
4. Your ‘About Us’ page must be mind-blowing
According to Marketing Sherpa, 7% of visitors on the homepage click to see the ‘About Us’ page. Those who see this webpage are 33% more likely to convert into viable buyers. In a nutshell, your ‘About Us’ page should be able to spark curiosity! Who knows that may create unexpected sales from people who are browsing through your website?
These are the following things your ‘About Us’ page must have:
- The story of your brand
- Captivating photos or video – depending upon the nature of your business
- Company partners
Yellow Leaf Hammocks has a beautiful ‘About’ page. It’s simply stunning and gives the visitor a complete idea about the brand. Get ready to be stumped:
To view the complete web page, go here.
5. Target the right person at the right time via product recommendations
If you’re looking at delivering a personalized shopping experience, then product recommendations can fetch viable results. 53% of customers, in fact, like seeing products on the website that are commonly based on their browsing history.
Amazing: 70% of Amazon’s homepage is dedicated to product recommendations. If you are a first-time visitor on the website, you will find generic recommendations such as “What Other Customers Are Looking At Right Now” or any “Best Seller”. If you visit it again, you will find personalized recommendations on the homepage that are based on your previous visits’ browsing history.
Wigzo’s machine learning technology helps you in understanding the changing needs of these customers and optimize your marketing strategies accordingly. When you know what a customer is looking for, the recommendations you make become more relevant to him or her.
6. Improve the shopping cart experience
Did you know 71% of shopping carts are abandoned on a normal basis? All visitors do is browse through the website, put the desirable products in the cart and leave without completing the checkout process. What you can do is use the checkout page as the last ups-sell option. The Body Shop does it beautifully and displays the best offer when the visitor reaches the checkout page:
Also, 73% of customers are likely to look for free shopping options. High shipping costs account for around 44% of abandoned carts. If your business allows you to incur profits without charging an additional fee for shipping, then do offer to do so.
7. Get some business in through a powerful push strategy
Push is the mail lever for the marketers to pull in order to make their customers’ shopping experience more personalized, accessible and helpful! This marketing feature is a smart tactic to capitalize on the opportunities that mobile and desktop have created in the last few years.
You can read the complete guide to using push notifications for both mobile and web for eCommerce here. Using Wigzo’s personalised, segmented & trigger-based notifications, your eCommerce store will be able to convert 33% of people abandoning their carts, and also retain 26% more users using segmentation & behavioural notifications.
The whole process of revamping your online store and re-strategizing its marketing is an exciting process. Make sure you invest enough resources on it, and of course, Wigzo is always at your service to help you secure loyal customers in the right way.