Have you ever walked out of a fashion shop because you couldn’t find what you wanted or it was too expensive? Everyone’s experienced this. The shopkeeper attempts to deter you from leaving without buying anything by playing a discount game or offering deals. In eCommerce, this is precisely what an Exit Pop-up accomplishes. The majority of online businesses use exit pop-ups to enhance website conversions.
Want to enhance the duration of consumer engagement on your website? You have around 7 seconds, and exit intents are your primary tool. If you are perplexed by the number of visitors that leave your site without performing any of the desired actions, this article will help you permanently fix that.
Savvy website owners have prevented their consumers from leaving their sites using pop-ups that attract visitors’ attention and lure them into marketing funnels. These pop-ups capture clients’ attention at precisely the perfect time — just as they are about to leave, dramatically raising your conversion possibilities.
What’s an Exit Intent Pop-up?
These advertisements, also known as exit-intent pop-ups, are among the most powerful and relevant tools available to digital marketers today. Despite the fact that they may be modelled after pop-ups from previous experiences, they are regarded as an entirely distinct tool. An exit pop-up, also known as an exit-intent pop-up or an on-exit overlay, is a specific kind of website overlay that appears whenever the user makes an effort to navigate away from the page. Its primary objective is to persuade the user not to leave the page. The page that the user is currently browsing can influence the text that appears in the exit pop-up and the visual that appears in it. The exit pop-up can include an incentive or a discount code for customers who have already placed some items in their shopping cart as a way to encourage them to complete the transaction. On the other hand, the exit pop-up can include an opt-in form for visitors who have not yet registered with the website and do not currently have any items in their shopping cart.
Exit Intent Pop-up Best Practices
Using exit-intent pop-ups is currently one of the most important conversion rate optimization tactics endorsed by even the foremost marketing experts.
Occasionally, an exit-intent pop-up is a marketer’s last chance to engage consumers who are about to leave a website. Therefore, it must be the finest. One clever pop-up may immediately shift customers’ perceptions and redirect them. Moreover, exit-intent pop-ups give consumers the impression that someone is really listening to their innermost thoughts and giving answers. It is an enriching experience for them, and this initiates a favourable engagement with your business. Here are the best examples for making your last endeavour shine.
Be Clear With Your Message
When it comes to your pop-up, one of the worst errors you can make is attempting to cram too much information onto it. Consider your pop-up in the same light as a billboard you may see along a highway. Billboards need to be at the top of their game since they only have a few seconds to attract people’s attention in moving vehicles. Similarly, the message that is shown on an exit-intent pop-up should be concise, unambiguous, and completely indelible.
Make It Responsive
It should be made clear that exit-intent pop-ups do not function properly on mobile devices. This is due to the fact that they only function properly when the “cursor” is moved away from the page. Because there is no method to show that a cursor is present on a mobile device, the pop-up that indicates an exit intent will not be triggered. However, there are additional ways in which you can continue to make things mobile-friendly. You can, for instance, decide to turn off the “exit intent” button for users on mobile devices and instead replace it with a pop-up that depends on scrolling or the passage of time. In addition, while working on your design, you should consult Google’s most recent rules for mobile-friendly pop-up pop-ups.
Leverage A/B Testing
You will be able to see at a glance, with the use of A/B testing, which aspects of your pop-ups are successful and which are not. Simply build a few distinct pop-ups with minor differences in colour, content, and other aspects, and allow the feature that does split testing to handle the rest of the work.
Maintain a careful eye on how well your conversion rates are doing. You will be able to detect very quickly if it is not operating as expected, which will provide you with sufficient time to go back to the drawing board and make some more adjustments.
Why Use Exit Intent Pop-up?
Turn Visitors Into Subscribers
There is no other kind of pop-up that attracts the attention of the visitor quite as an Exit Pop-up does. When a pop-up is shown to the user at a time when they are solely focused on leaving the page, the efficacy of the pop-up is increased by double. When a person is viewing some content and is suddenly confronted with a pop-up window, the experience is not the same. Exit pop-ups allow you to decrease the likelihood that customers will leave their shopping carts, improving the number of customers you convert from visitors into subscribers.
Prevent Abandoned Carts
When it comes to reducing the number of abandoned carts, exit-intent pop-ups can be extremely beneficial. Obtaining another opportunity to pitch the consumer in an effort to persuade them to complete their purchase is essential to reducing the number of abandoned shopping carts. You have the opportunity to do this thanks to pop-ups that appear when a user is about to leave your website. Alternatively, you can collect their email address so that you can send them abandoned cart emails and attempt to salvage the transaction.
The most effective strategy to prevent visitors from leaving your website is to provide them with an opportunity to get something they cannot refuse. Provide something that will excite them. It ought to be interesting enough for people to pay attention to and compelling enough to claim that offer immediately. The pop-up will not successfully bring conversions if the offer does not excite the users.
Collect User Feedback
The input of the site users may also be collected via Exit Pop-ups in certain cases. Inquire about whether they have any complaints, recommendations, or anything else that they believe is lacking or might need some improvement.
Here are a few of our preferred exit-intent pop-ups. Consider their strategies and use some of them in your store.
Discount and cart abandonment pop-ups
The consumers who are the best candidates for cart abandonment pop-ups are those who have a bag full of your stuff but indicate that they are leaving without completing the final purchase step. This may be quite aggravating when they choose to dump you at the very last minute. These pop-ups are designed to reduce the number of customers who leave their shopping carts by luring them back with an enticing offer and encouraging them to finish completing their purchases. Customers are more likely to be won over by personalized offers, encouraging them to purchase from your company.
It’s not always about preventing customers from giving up on their carts. Increasing the number of people who subscribe to their newsletters is the focus here. To put it another way, expanding the size of their email list. When it comes to situations like this one, websites and e-commerce platforms have consistently benefited from using newsletters exit pop-ups.
Feedback is always an excellent learning approach where you can improve your performance. The fact that it comes from people who have visited your website adds even more weight to its importance. On the other side, since you are kind enough to listen to what your website visitors have to say, they get the impression that they are respected.
Gamification pop-ups are well-known for the high conversion rates they consistently achieve and are an excellent method to engage the people that come to your website. Although most websites and eCommerce shops do not employ gamification pop-ups, those businesses that have used them have achieved excellent conversion rates with little to no effort.
Giveaways are a fantastic tool for luring people to your site and expanding your email subscriber base. The best strategy to boost your email list is to provide your visitors with something interesting and incentive-based at the very end of their experience on your website.
It is your last shot….
Whether they like it or not, buyers are now spoiled with choice. Why should people choose your brand above the competition? Exit-intent pop-ups allow you to present visitors with compelling reasons to engage and convert. If a visitor intends to depart, it is because they disliked your brand, products, or customer experience. This is your ideal opportunity to provide an irresistible offer to consumers.
You can increase conversion rates with well-timed, context-relevant, and informative exit-intent pop-ups. Ensure that your pop-ups have call-to-action and appealing content. Allowing time to be determined by chance is a huge NO.
You can also draw inspiration from the examples of exit pop-ups shown before. Use these samples as inspiration for your own crafting.