Retail commerce is moving fastly towards an amalgamation of both offline and online experiences. Today, customers switch seamlessly between physical and digital stores. Customer journeys are integrated in such a detailed manner now, that the idea of e-shopping being a distinct activity when compared to brick-and-mortar shopping, no more exists.
In fact, e-retail sales are expected to contribute to 17.5% of total retail sales worldwide. As the e-commerce industry continues to expand, the competition is growing at a fast pace too.
It is very critical for e-commerce marketers, to keep your users engaged, more so, through mobile apps, in order to generate revenues and strengthen your brand image in the customer’s mind.
So what does this indicate? Simply put, push notifications are becoming the most important feature in marketing strategy.
Since customers enjoy the convenience of browsing and buying products from the comfort of their home – on their laptop or mobile phone – and eCommerce stores fulfilled this dream of theirs several years ago! Soon enough, the eCommerce space was filled with multiple online stores selling everything – from clothing and footwear to gadgets and books.
But this also means increased competition with eCommerce trying multiple digital channels – sometimes at the same time – to grow and maintain their target customer base. The most frequently used marketing tactic these days is push notifications, and that includes both mobile and browser.
A 2014 survey of 1,200 adults by global marketing cloud service agency Responsys states that push notifications deliver 50% higher open rates than emails and are used as a default feature to communicate with users on a daily basis.
It’s a fact that desktop still accounts for 42% of the total internet time, and there’s nothing better than using web push notifications to deliver personalized, real-time messages to this group of users.
Read more: Creative Ways To Use Browser Push Notifications To Get More Conversions
“Push” definitely fits in
It is the main lever for the marketers to pull in order to make their customers’ shopping experience more personalized, accessible and helpful! This marketing feature is a smart tactic to capitalize on the opportunities that mobile has created in the last few years.
In this article, we will share 11 examples of eCommerce notifications that will help your business fetch more sales in the future:
Examples of eCommerce notifications
1. Cart abandonment Notifications
If the users visit the website, it means they are clearly interested in the products up for grabs. But since they have left the products in the cart and probably forgotten about them, it’s best to remind them. The fastest way to reach those people is via mobile phone.
Similarly, if they have opted to be notified of similar deals or offers while they are browsing through the website the first time, then browser push notifications can work their magic!
These notifications could be used to create a sense of urgency with messaging like the product is out of stock, a new ‘buy 1, get 1 free’ offer, etc. to make them come back and complete the purchase process at the earliest.
2. The FOMO Notification
Frankly speaking, no one has the time to visit an eCommerce website every day and check the ongoing deals. Yes – email newsletters are a powerful tactic to inform the customers but they don’t initiate a quick response. Push notifications, on both desktop and mobile, can notify them of price drops instantly!
So if the brand is having a massive sale or is running a limited period offer, such notifications can literally give them the “push” required to turn their attention to the services you are providing.
3. The geo-location Notifications
Such notification is sent to users in a certain geographical area to deliver a message that is relevant in terms of both time and place. For instance, in the image given below, the three brands sent messages to users stating the actual distance from the store in a bid to attract them.
Not only this, but the messages also contain loyalty points or a coupon code or a discount deal to instantly catch the eye of users.
4. The real-time Updates
This works best if you take food orders online or run a similar business because then it becomes your responsibility to make sure your customers know where their delivery is! GrubHub.com provides free online food ordering service and informs its customers in the wittiest fashion ever!
Basically, GrubHub provides value by monitoring the delivery time of the order placed by its customers. The image is an example of the app providing an excellent post-sales experience. What do you think?
5. The search-incentive Notification
Such a notification prompts the user to complete his first search started on a mobile app and thereafter, encourages using the search function. TripAdvisor, a travel website and mobile app, makes complete use of such a transactional push notification.
In the image given below, it encourages the user to finish a search he or she began on the TripAdvisor mobile app, by providing a heads up, such as a possible increase in prices of the apartments.
6. Cross-Sell & Upsell Notification
Lately, many e-commerce stores have been offering their users a “lookbook” option. This comprises the entire “look” either in the form of augmented reality which has currently taken the sector by a storm or the traditional way of putting the images of suitable or complimenting items inclusive of clothes, footwear, eyewear, accessories, handbag, and even watches. This definitely is a great idea for cross-selling products. While they might have only come to buy or just explore a pair of shoes or a t-shirt, they may end up buying much more than that. These campaigns are driven by the past purchase patterns of the users.
Classic cross-selling push notifications can be – recommendations of complimenting components or accessories. For instance, a memory card for a digital camera and a cover and a screen guard combo for smartphones increases the chances of higher-order value on a one-time purchase.
Up-selling, on the other hand, is convincing your users to buy a more expensive or a higher version of the same product. For instance, suggesting the buyer buy a pair of polarised sunglasses instead of plain UV-protection shades. When you help your customers with meaningful recommendations through cross-selling and upselling push notification campaigns, you not only boost your revenues but also increase the customer lifetime value (CLTV).
7. Re-engage Notifications
The best example of this one that I can think of would be that of a fitness app. The purpose of re-engagement push notifications is to motivate users. The content is such that if users perform certain tasks using a particular app to improve their lives in some way, the app can congratulate them on their progress. A fitness app can send a message like “Yay! You’ve completed your running goal today. or something like “Congratulations you’ve walked 5 kilometers today!” This also deepens a user’s bond with the app since they’ll associate these feel-good moments and accomplishments when recognized.
8. Trivia Push
The aim of sending trivia notifications is to show users some love with funny and entertaining messages. These notifications are creative and aren’t intrusive at all.
Most frequently, news apps send notifications that repeat the article’s headline. But the goal of push notifications is to be unique and notable.
Practically any app can use trivia push notifications but adding a little fun and entertainment will lead to the success of the campaign altogether.
9. Wishlist Notification
A user only adds a product to their wish list if they really like it or plans on buying it sometime later. So, a little nudge might work in making him/her actually buy it. Hence, one of the common features in most of the e-commerce website is to allow the user to save the product for later or add to wish list.
Using Push Notifications, you can create auto campaigns to update users about their wish list products. You can even create exclusive coupons to be sent in these notifications. Since the user is already interested in the product, re-engaging with them about their wish list product and offering them ceratin discount offers can increase the chance of a conversion.
Wish list campaigns have almost the same potential to drive conversions as cart abandonment campaigns. Utilize the FOMO factor to drive faster conversions.
10. Order Update Push Notifications
Push notifications regarding orders are another great way to add value for users. These notifications alert customers about the progress of their orders. They contain information like order confirmations, order status updates, and tracking information along with the digital receipts. Purchase notifications are perfect for eCommerce, food delivery, and mobile banking apps.
These examples are probably familiar to eCommerce brands:
- Order confirmation & tracking information
- Order status updates
- Re-order reminders for subscription-based products or purchases
- Incomplete action or transaction
- Apologies: We’re sorry [we ran out of the product, your flight was delayed, the app crashed, etc.] Here’s a [offer, discount, etc.]
- Another chance to purchase an item: A favourite or starred [item is on sale, back in stock, etc.]
- Flag potential security issues: Was this you? [Irregular activity, login from different
11. Flash Sale Notification
One of the reasons for the success of web-based push notification is the instant delivery on the user end. This allows you to run a flash sale or time-bound sale in a more efficient manner. The idea is to keep bringing back users at the right time so they do not miss the sale. With the help of push notifications, you can schedule multiple notifications to be sent at a later time. This way you will not miss updating users about the sale.
In case you sell across the globe, you do not have to create separate notifications for each location. Push notifications allow you to send notification as per the subscriber’s standard time zone.
For push notifications, use Wigzo
Personalized notifications lead to at least 25% in clickthroughs as compared to generic notifications – and Wigzo not only believes in this but also has made sure that the assistance provided is super personalized for maximum conversions.
Using Wigzo personalized, segmented & trigger-based notifications, you will be able to convert 33% of people abandoning their carts and also retain 26% more users using segmentation & behavioural notifications.
It’s all about making shopping convenient and fun for the modern customer. Shopping is an expression of needs, wants, and desires, and if a business is able to tap into that without being too robotic in its messages, the job is done and it has secured a loyal customer!