eCommerce Personalization Technology is all about delivering personalized experiences. It is a practice that delivers directly to every individual customer, according to their likes, preferences, satisfying their immediate wants and needs. It’s all about conveying the right content, targeted at the correct people, at the correct time.
Personalization is the best method to keep in mind the needs, and it can be done by delivering exactly what a user expects, without that they have to do a lot, and generally without them, they realize that they required something. Basically, Personalization in one way or another has been around on the web for years. Technology is needed if you want to do a personalization at scale.
In this post, we give you the lowdown on choosing personalization technology. Read on to learn all the questions to ask to conduct a thorough personalization technology comparison for your brand.
eCommerce Personalization Technology Checklist is as follows:
1. It allows you to plug-in in-store transactional data
If you have a store for the shopping actually, and you are trying to personalizing it by using the website behaviour alone can lead to a disjoint between offline and online experiences.
Just keep in mind your personalization tools and work according to it. As it helps you to give the ability to bring brick-and-mortar data into the mix. This shows that you are not suggesting products that people have already bought in a store.
2. Draw from multiple datasets
The main aim of the personalization is to create a flawless customer experience. More you interact and understand your customer more easily you can do this. It implies that more you represent the data from multiple sources more chances to get the good results.
If we look for personalization technology that draws from multiple data sets. It must include CRM, website behaviour as well as previous online and offline transactions.
3. Multi-channel personalization
Some personalization tools are channel specific. For example, as they might able you to personalize the content i.e. present in your emails but might not work across your website.
If someone chooses channel specific personalization, it may cause problems as finally want to personalize across all key channels. You can abolish by stop buying different technology for every channel. These types of platforms are not able to communicate with each other disconnected, incompatible experience for the customers.
The better approach is to find a common and single solution that can be possible to implement across multiple channels. Try to look for those platforms which offer multi-channel personalization, as it helps to achieve the desired results.
4. Work according to cross-device
Most of the customers perhaps can visit your website initially by simply search on their cell phones. There may be the probability that they may again visit after so many days and read the blog on the desktop or can sign in the email to check the latest status.
If they see their first email with the discount, on their cell phones or tablets. This can undoubtedly attract them, and there are so many chances that they may purchase something.
Whatever the journey of your customer seems, they probably not linear.
Maximum customers buy from various brands and across ample devices. The journey to buy anything maybe happen from so many days or months or years.
If you want to offer a regular, experience of the personalized throughout the cross-device journey to buy, you need to be able to meet a single user to various devices. To keep it covered, look for personalization technology that as works cross-device and it is useful.
5. Does it offer triggered emails?
Now, you can check whether triggered emails offered by the personalization software or not.
Next up, check whether the personalization software offers triggered emails. These are the corner step of behavioural marketing. These emails are the personalized messages that sent when a customer carried out some particular task online.
This image reveals that by using triggered emails it helps us to solve the purpose.
There are other examples which include:
- Renewal emails
- Welcome emails
- Browse abandonment emails
- Replenishment emails
- Back in stock emails
6. The ability to act on real-time data
The next thing does check when analyzing eCommerce personalization technology is whether it offers the ability to act on real-time data or not. Yes, it offers the ability to act on real-time data.
Insert dynamic content for example product recommendations that are based on what people are browsing, try to look for these kinds of type platforms.
Some personalization tools offer the ability to convey real-time weather-personalized content depending on its conditions. This is the best way to make your content more relevant, increment in the engagement and the conversions also.
7. It offers post-purchase personalization
Post-purchase marketing helps to boost the repeat purchases and helps to develop the customer lifetime value. When we compare personalization tools, check whether they are set up for post-purchase personalization or not.
Always keep on checking the services you offer to the customers and also look at the tools that you offer to your customers.
Always keep an eye on the triggered emails that what kind of offers you provide to your customers, it is one of the relevant points to the post-purchase marketing, it includes especially the feedback requests. These are some of the ways which help to enhance the post-purchase journey.
8. Does it offer testing and optimization capabilities?
As we know in the maximum area of marketing, the perfect method to get the best results from the personalization is by done learning, testing, and refining your strategy.
Always try to make sure that personalization tools you select must able you to test and optimize the personalization tactics. It is one of the important factors.
eCommerce personalization offers advanced features of optimization. To improve the results, it may include twisting the frequency and delays of abandonment emails.
9. Does it have segmentation capabilities?
By creating the behaviour-based eCommerce buyer for every stage in the customer journey in the shopping is the best way to increase the applicability of your messages. Check that the personalization tools you are seeing is allow you to do this.
Some tools enable you to personalize for unidentified customers whose email addresses you are yet to get, by showing them subscription popovers. This is the best way to attract them to sign up to your list. This helps to increase the attraction of the customers.
10. Is it backed by machine learning?
Many brands refuse to execute the personalization because it seems to be somewhat complex. They probably may assume that their brand is not ready to sell in the market or store.
This image concentrates on that particular and proper software is mandatory for proper functioning.
But on the other hand, this type of concerns cannot pull you back if you have proper software for the marketing. Especially the tools that use the machine learning take out the legwork out of the personalization. This is one of the simplest ways, and moreover, by opting the personalization technology, it uses machine learning that means your team won not needs to write complex regulations. Instead, AI will personal based on every customer’s behaviour and the caution of crowd-sourced data.
It is mandatory to choose the right personalization software as it is your first step to building better experiences for your customers and attract them towards yourself. It helps you to open the door to increased revenue and sales in the market.
This is the important checklist that now you have of personalization technology, the must-haves, you are well placed to carry out an accurate comparison. It helps you to increase your revenue and proved to be profitable for the future. So, try your platform without any hesitation as it goes well.
It helps you to well-organized the product catalogues in such a way that makes some sense to shoppers, instead of wait on inaccurate search terms. It helps you to allow to creating intelligent layouts that revise to showcase the most relevant products to every customer, placing them in the front and centre at the time they will have the highest impact.
Moreover, the intelligent personalization satisfies today’s demanding customers by delivering the exact content they need. It helps to increase the user experience that is easy for your customers and more likely to result in a purchase. It is one of the most engaging ways of delivering an optimized shopping experience that your site customers want, which in turn will drive increment in the loyalty and higher spending.