E-commerce Navigation refers to the fixed menus that assist visitors in navigating between pages on a website. To ease and simplify the online shopping experience, navigation menus, product filters, and sorting menus should always be accessible to users and displayed as they explore and navigate across a site.
How E-commerce Navigation Helps E-businesses?
The number of e-commerce websites today is growing at a tremendous pace. The best part about online shopping is that shoppers aren’t bound by any borders or location constraints. This enables them to shop whenever and wherever they choose. Despite these benefits, the majority of e-Commerce websites operate poorly. e-Commerce websites often fall short of their primary goal of making buying simple for consumers.
To resolve this issue, brands should customize the buying experience to keep users engaged. From images, button colours, and homepage banners to email subject lines and cart page design, each choice has a significant impact on how long a consumer stays on your site and whether or not they make a purchase.
Optimized navigation entails enhancing how users and search engines locate and access content on a particular website. This covers the site’s taxonomy, the layout of pages, and the labeling of menus on both desktop and mobile. All of these components’ design may significantly affect the entire end-user experience, boosting or lowering KPIs such as search ranking, bounce rate, page views, time on site, return visits, and conversions.
A creative and entertaining website is useless if your visitors can’t utilize it or navigate through it to get the information they need. Navigation is the way you navigate around a website. It further boosts customer engagement.
Simplicity and clarity will keep your customers and visitors pleased and returning. Ensure that your visitors can quickly find the information they need without having to go through unnecessary material. Before making a call to action, navigation should let the user discover all the information they need.
To develop a successful e-commerce website that converts, make sure to have a proper navigation system so users can easily navigate through the site.
5 E-commerce Navigation Best Practices
Below are some of the best practices and guidelines to create an e-commerce website that’s easy to navigate.
Imagery and Symbols
Showcase your products in high-resolution (3D) images. Icons may also be utilized to save time. Users’ attention spans are limited, so use engaging music and images.
How long do you stay on a site with plenty of information but no images or videos? Not too long. When visiting a site, users have a 10-second attention span. Use excellent content with helpful and engaging pictures, videos, and symbols to profoundly impact the visitor to remain on your site.
Font Visibility On Product Pages
The right colour mix, font size, and font colour guarantee that visitors can easily see product details and quickly locate the information they need. Everything should be intended to accomplish this.
Add A Visible Search Bar
A large search bar on your homepage is one of the most critical components of efficient site navigation.
You don’t want the search bar to be part of the navigation menu. Avoid encircling it with other page components as this may detract from its impact.
Autocomplete helps consumers fill out their search queries, saves time, and guarantees that a relevant search result is provided if they are uncertain how to spell a product name correctly. Autocomplete not only protects consumers’ time but also helps increase conversion rates.
Highlight Parent Categories
Ensure consumers can see the main navigation bar with the parent categories at the top of the page. Use a keyword tool like Google AdWords to come up with popular searchable keywords to select your classes.
The keywords may also help you label your navigation bar to meet your consumers’ requirements. Why are they here? Make it worthwhile by taking them to the source.
It’s Only A Click Away: Add To Cart
The ‘Add to Cart button on an e-Commerce website is often poorly designed or poorly positioned to entice potential buyers. The ultimate action is determined by the button’s form, colour, font, and text.
Make the ‘Add to Cart‘ button stand out from other elements on the product page like wishlists, see a product, email a friend, and check out. A well-optimized Add to Cart button can also prevent Cart Abandonment rate exponentially.
5 Examples of E-commerce Businesses with User-friendly Navigation
Enhanced Navigation Menu By Big Chill
The top-level e-commerce navigation influences conversions. You don’t want to mislead the users. Use a Big Chill-style menu option. Most top-level menu labels are one word long. It has a simple design that minimizes distractions.
The top-level menu is readily accessible. Users may quickly identify pictures without having to read category titles, improving user experience. The user may promptly read the menu labels and navigate to the category of their choosing.
Simple Design & Outstanding Font Style by HTMLPanda
HTMLPanda was one of the top web development firms in the United States of America due to its easy navigation structure. The content, menus, and sub-menus are all precisely crafted to provide a seamless experience for site visitors. The simple font design emphasizes the user experience while delivering an outstanding appearance and feel.
Appealing Visuals By LensKart
Another successful technique is to use visual clues to direct visitors to the appropriate products. Lenskart, an online eyewear store, does an excellent job of displaying thumbnails of eyeglasses and sunglasses in various forms and designs and directing users to the relevant category sites.
Small Icons And Imagery By Asos
Asos goes the extra mile by adding icons and small images in their category dropdown menu. This helps buyers navigate the menu by looking at the icons even before they read the category they want to choose. Adding small images enhances the user experience.
Seamless Background & Menu by Niketo
This website design’s appealing navigation has a basic style with a good backdrop. The menu is designed to be user-friendly, and users also can see comprehensive information about the portfolio.
Users may easily navigate your website without having to search for hidden treasures. It will make your visitors happy and more likely to return to your website. Involve your consumers in the site navigation design process. The more enjoyable it is, the more likely your company will get repeat consumers who connect your e-commerce site with the ease of 24/7 shopping.