No wonder that content creation and social media operations are so crucial for all e-commerce brands.
To increase brand awareness, spread customer education, and earn brownie points from search engines like Google, these operations must be creative & consistent.
However, building and scaling a D2C e-commerce brand from scratch is a herculean task. Your focus will be divided on critical metrics, marketing, inventory management, roadmaps, and so on. Amidst all this, it is easy to lose track of your content and social media commitments and ensure a uniform, highly consistent brand image online.
Luckily, we have a solution to this challenge!
For your e-commerce business to have an ever-climbing social media growth and content value, you must now automate these operations.
5 Content and Social Media Automation Tools for E-commerce Businesses
#1. Agorapulse (Social Media Automation)
If you’ve managed social media ORM for multiple handles before (comments, replies, conversations, etc.), you know how taxing and frustrating it can get.
Managing conversations on Facebook and replying to comments separately on Twitter, LinkedIn, and Instagram call for a dedicated ORM team. Agorapulse solves this.
Agorapulse beautifully organizes all your conversations, from all the social handles, in one place. You can view, reply, converse, label, and sort all the conversations from different channels within the dashboard. Moreover, you can create and save templates from responding to specifically labeled conversations faster (great for CRM support!). This tool also allows for automated post scheduling and store unlimited queued posts that belong to a particular theme, topic, or category.
#2. Article Forge (Content Automation)
It is stunning to see how far AI has already advanced, given its nascent stage of development. Besides competent AI-based marketing automation tools like Wigzo, many other tools are coming in every day to make e-commerce operations as efficient and seamless as possible. Article Forge is one such example of AI-based content creation.
You see, ranking organically on Google’s top search results requires some serious SEO. And, serious SEO requires publishing and submitting unique content every day – to feed the hungry search engine monster. One way to do that is to hire a team of dedicated expert Writers, but at a hefty…very hefty price.
Article Forge solves this need. Its algorithm extensively studies academic papers, pdfs, and websites for a given topic and churn out 100% unique articles. Article Forge integrates with WordPress, and you can easily automate the publishing of blog articles created by this tool.
#3. MissingLettr (Social Media Automation)
You must have written a few blog posts for your brand (or your team might have!). One obvious thing that follows publishing a blog is promoting it.
Usually, e-commerce brands create content snippets, social media captions, and short blogs from the original blog post to promote it over the relevant handle. However simple it might sound, it is a cumbersome activity that required attention to detail, coherence in the Social Media copies, and hours of work.
MissingLettr integrates with your existing blog and social media handle – only to monitor your blog 24×7. As soon as it detects a newly published article, it intelligently picks up the context, quotes, content snippets, images, and data from the original blog post.
MissingLettr then automatically creates social media campaigns to promote that article and boost your content points!
#4. Canva (Visual Content Automation)
What if a tool could save your brand palette, offer infinite graphical layouts, formats, design inspirations, and all the critical visual assets for your brand? Well, Canva is what you’ve been looking for!
Canva, now a unicorn platform, boasts its ease of use with powerful drag-and-drop features to produce visually stunning designs as scale. You are just limited by your imagination with Canva.
Canva allows automated styling, formatting, Magic Recommendations, and a lot more for savvy designers. Supercharge your visual content production with this tool today.
#5. Zapier (For Social Media, Content & Custom Automations)
IFTTT buffs are right! Creating custom automation workflows and connecting different apps with the ‘If This Then That’ logic is a powerful idea. What was once ignited by IFTTT’s original platform is now being taken a notch higher by Zapier.
Zapier is a platform that allows you to connect any app/tool, set relations between them, define actions and triggers and automate…almost anything!
E-commerce businesses usually use Zapier to sync their visual designs across different platforms automatically, post and publish automatically, sort incoming/outgoing data, etc. E.g., you can create a rule like – If I post a new picture on Instagram, Then post it on Twitter and Then post it on Facebook.
Zapier is a saver not just for Social Media Content but also for streamlining team workflows and CRM, especially if you use many different cloud-based tools.
As a growing e-commerce brand, do not be overwhelmed by automation and all the tools you must integrate to succeed. Automate and scale one critical process at a time. Do this step-by-step. Social Media and Content are excellent arenas to start testing these tools for your brand.
We’ll keep bringing you valuable e-commerce marketing automation and growth content in 2021!
Stay tuned and happy selling 🙂