Content marketing can help your business build brand awareness and boost sales. However, it is not as simple as publishing a blog post.
It is about providing the right content to the right person at the right time. Doing so increases the chance that your message will resonate with your customers, compelling them to do business with you.
That said, here are the ten content marketing tactics you can use to improve your customer experience:
1. Analyze The Customer Journey
Customer experience is how the customer feel when they interact with your brand. This experience allows them to solve whatever problems they face, their worries, and anxieties.
Over the last couple of years, the marketing scene has changed. That’s why businesses need to analyze the customer journey. That way, they would know what content to produce to improve customer experience.
2. Make Your Content Relatable
In the same way, it’s also essential to create content that your customers can relate to. That’s why you need to be fully aware of your target demographic’s needs and what they need from your brand.
Let’s say that you’re a company that sells beauty and skincare products. Then, your posts should include ways to use your products, such as “day and night skincare routine.” This post can be helpful to people who are yet to know how to care for their skin properly.
The same thing goes for potential customers looking for skincare product recommendations.
To find out more about your audience, you can also run a poll or a survey on your social media platforms by asking your followers what they want to see next. You can even run a poll that lets them choose between specific options.
Not only you’re making sure that everyone’s satisfied, but you can also come up with more helpful content ideas in the future.
3. Prioritize The Mobile Experience
To enhance the whole content experience, you should be giving them a great experience across various channels and devices.
Approximately 54% of internet traffic comes from mobile users. Hence, make sure customers experience a positive customer journey on mobile. The common reasons customers have terrible mobile experiences are slow-loading times and decreased site speed.
If users find it challenging to access your website on mobile, it will frustrate them and push them to leave.
4. Serve The Complete Funnel
It is common for businesses to forget that content is a marketing channel. Therefore, written and published topics are “on top of the funnel.” These pieces of content focus on customer pain points, which help generate brand awareness.
However, businesses hardly invest in middle-of-the-funnel and bottom-of-the-funnel content. We’re talking about product documentation, case studies, user guides, and more. Usually, these types of content play a key role in generating sales and helping out existing customers.
5. Reward Your Customers With Incentives
Another way that you can use content to enhance customer experience is by rewarding your customers with incentives. Your customers are more likely to engage with your brand if you’ll give them rewards in the form of freebies and other incentives.
For instance, you can easily let your followers know that you’re offering a discount code via DM when they share your post for a limited time.
Although you also need to be mindful of how you present these rewards so that your followers can easily understand them. The easier it is you explain something to them, the more impact their actions will have on your brand.
6. Engage Customers Through Chat
Adding a chat feature is another way to answer customer queries and solve their problems immediately.
Customers might contact you via chat to do the following:
- Know more about a particular service
- Help troubleshoot a product
- Inquire about delivery times
Many modern chat features transfer the chat immediately on the customers’ device. That way, they can leave your website but not the chat conversation.
7. Listen to Customer Feedback
Do you know that 79% of customers will more likely make a purchase again in the future if they have a positive experience with your brand?
Another great way to enhance customer experience is to ask your customers their options. You’ll gain better insight into improving your products and services by getting regular feedback. That way, you can provide customer satisfaction.
You can create a feedback loop that will allow you to gather, analyze, and apply these suggestions to the overall customer experience. You can also consider conducting surveys, implementing live chats, asking for customer testimonials, or sending them emails to get feedback.
8. Remain Consistent
Another important thing that you need to do is to show up consistently. You’ll earn a better ranking on social engines by regularly publishing fresh content. It also helps you cultivate trust from your buyers by always offering them value.
It’s also helpful that you come up with other types of content in the form of eBooks, podcasts, demos, videos, guides, blogs, and vlogs. Ideally, you should pick the ones you feel best to resonate with your audience. That way, they’ll be able to engage with your business regularly.
9. Support a Cause
Everyone loves a giver. Regardless of your audience demographic, you can offer more value by supporting a cause. This can either be in charity or simply helping a general cause.
You can also try donating some of the profits you made from your business to a good cause.
10. Focus On Your Customer
Again, we couldn’t stress this enough. You need to adopt a customer-focused approach when building a content marketing strategy. You can take a few steps back to analyze the situation.
What are the needs of your customers? How can you improve their experience? This allows you to build trust in people who have not interacted with your brand before.
Content marketing is also integral in improving customer experience. To use it effectively, you must understand your customers and where they are in their buyer’s journey. That way, you can produce the right content that they need and compel them to support your business.