No wonder that content creation and social media operations are so crucial for all e-commerce brands. To increase brand awareness, spread customer education, and…
Marketing
Here are all the things you need to know about new era marketing, the hurdles, and automated solutions with advanced marketing channels.
Marketing
6 Powerful Behavioral Segmentation Strategies for E-commerce
An Adobe sponsored study found that 76 percent of the marketers do not use customer segmentation and behavioral segmentation data. Moreover, only 13 percent…
Marketing
What is Psychographic Segmentation? A Definitive Guide
‘Psychographic Segmentation’ – the term sounds like something straight out of neuroscience and psychology books. But it is far from that. In fact, psychographic…
Marketing
WhatsApp Marketing for Businesses: A Definitive Guide to Get Started (and Improve Engagement)
Messenger communication is ‘the’ phenomenon and getting popular than ever. Facebook has 1.65 billion active users, Twitter has 310 million active users, and LinkedIn…
eCommerce
6 Types of Customer Segmentation for Better E-commerce Personalization
We know you’ve been thinking of ways to maximize the ROI on your marketing spend. If you haven’t found anything that could add value…
Marketing
What is Omnichannel Personalization & Its Benefits?
Did you know that the omnichannel engagement rate for online customers stands at 19% as opposed to only 5.4% for a given single channel? This…