It is a fact that B2B and B2C businesses function rather differently. The tools used, strategies made and techniques implemented within the two spectra…
Digital Marketing
Learn in-depth digital marketing here with different approaches and trends that are coming into the market. Personalization| Marketing Automation| Customer segmentation|
Artificial Intelligence
What Is Behavioural Marketing Automation?
This is the age of “interactive marketing” – a concept which identifies all brands as highly communicative with their respective customer bases and potential…
All About Big Data
How To Enhance The Customer Experience With Machine Learning
When you visit websites like Amazon, Flipkart and Snapdeal, you’re no longer subjected to endless promotions. Everything you see on the home page –…
Content Marketing
Why You Need Data For Effective Digital Storytelling
We have time and again emphasised on how important data is to marketing today. In a generation that only responds to context and personalized…
Digital Marketing
The Evolution Of Social Media Marketing
Aren’t you amazed to see how much social media has changed over the last few years? In fact, it is now impossible to imagine…
All About Big Data
Why Predictive Modelling Is Important For Modern Day Digital Marketers
There are a number of digital platforms coming into being and there is no stopping this growth of the digital space. But as businesses…
