In this time and age, setting up an eCommerce store is easy. The difficulty lies in making money off it. We agree that generating revenue online is the “in” thing but honestly speaking – not every business is able to provide products or services and at the same time generate enviable sales to keep the online store afloat.
So yes – as a marketer you should understand that no matter how cool your brand is, it ultimately needs to earn money. And sooner or later, the business funds would reach an all-time low and your eCommerce store will be back to being a dream.
By the end of this post, you’ll be able to take your fledging store and turn it into a powerhouse that generates sales day and night.
Best Ways To Boost eCommerce Store Sales in 2019
Therefore, to avoid finding yourself in this situation, it is important you follow these clever ways to boost your online sales:
1. Add relevant upsells to your website
When the seller encourages the customer to spend more than he or she had originally planned to, that type of sale is called an “upsell”. It also goes by terms such as “add-on sales” and “bundle sales”.
A research by Cisco revealed that 78% of shoppers use the internet to research about their potential purchases. This means they want to assure themselves that when they make a purchase, they get maximum value out of their decision.
To begin with, make a list of all the products you want to sell and divide them into two categories – regular ones and expensive ones. Tie the better product with the regular ones. 4% of customers will buy a better product if offered and are even ready to pay a premium amount for that.
2. Thought about cross-selling?
It is a strategy to sell related products with the one a customer is already buying. Such products can belong to a different product category altogether! Did you know a cross-sell gets up to 3% conversions when used on the checkout page?
Cross sell products should be at least 60% cheaper than the product added to the cart. If you give your customer a complete package – for instance, camera and batteries at a lower price – he or she will not think twice before buying both.
Until two years ago, email newsletters were not such a big hit in both B2B and B2C spectra. However, the tide has turned and digital marketers have finally taken note of how important email newsletters are in molding the brand’s tone and image.
It is a fact that most eCommerce stores don’t realize how easily customers can be captured with the help of a simple newsletter sign-up popup. Try offering them a free incentive (or a free guide – depends on what you sell) and see how positively they’d react!
If not this, use the “exit intent” strategy” wherein a dialog box pops up just before the visitors move their mouse to the browser bar and ask the viewer to simply sign up to your newsletter. Check out ExitBee’s technology for more insights on this.
4. Use bullet points to write product descriptions
You must be wondering how a specific format is responsible for online sales. It is. The description should be able to quickly engage your customers. If they are not engaged, they won’t convert and your sales would either dip or stagnate.
Therefore, excellent copywriting skills are essential. Avoid a big block of content on the webpage and make sure the essential future and key points are available to the buyer, influencing him or her to quickly make a purchase decision.
If the written text is passed for you, then add a video for your best products. Videos seem to have a positive impact on conversion rates and sales.
5. Opt for paid search please
Yes – we agree advertising spends are involved but if you do it the right way, paid search will fetch you viable results. Did you know Facebook ad prices have increased by 247%? This shows that a lot of brands are testing the waters in ad spends.
Take your business to the next level with this action. If you are confused about setting up the budget, take baby steps. Spend small amounts of money and analyze the results – good or bad – you get. Run multiple ad variations to get a clear understanding of what your customer wants.
6. For paid search, create product-specific landing pages
Don’t opt for a direct paid search for your homepage but ensure the potential buyer goes to the specific product page on clicking the ad. Many businesses make the mistake of misdirecting customers. The key is to “show them the product or service, entice them and lead them to it”.
Try creating longer product landing pages for your most popular products or services and use relevant keywords to drive maximum traffic to that page. In the ad copy, emphasize on a strong-benefit focused headline that talks about the Unique Value Proposition of the product.
This is certainly becoming one of the best ways to drive new visitors to your store, be able to convert them into spending customers and also be able to re-engage them to shop more.
Despite the clear value in social media as a marketing and branding tool, many businesses, particularly “small” ones, lack any significant presence on networks such as Facebook, Instagram, Twitter, Pinterest etc. Businesses today, more than any other time, need a strategy that allows them to engage their audience and tap into the influence that these networks provide.
8. Attract more customers by offering a personalized experience
According to a survey by Marketo with 2,200 volunteers, generic advertising is very ineffective and tends to be easily ignored by consumers. If that’s the kind of relationship you’re maintaining with your clients you definitely are losing out on potential customers by the minute.
Personalization should not just be limited to ad experience. You can also customize deals and offers for each customer to encourage repeat purchases and increase eCommerce sales. If the idea of being able to offer personalized deals and discounts to each customer seems like a costly affair you should use it for high-priority customers. For others, you can still personalize product recommendations to increase your sales.
9. Incorporate videos, consumers love them
Product photos are surely great however product videos are the in thing as on date. This can encourage customers to add more products in their cart. You don’t have to go all the way creating videos for every product, instead focus on a few of your bestsellers.
Videos tend to resonate more with people and makes it highly likely for people to be able to remember what they watched as opposed to merely being able to read about it. You could incorporate video in the form of explainer, product demo, how-to, testimonial videos etc.
10. Increase traffic with SEO
If you are going to add content creation into your marketing plan in order to increase eCommerce traffic, it becomes important for you to understand the role of SEO plays in helping drive traffic to your site.
A marketing tactic used to help your brand, business “get found” in the search engine results by people interested in what you have to offer. Pay attention to the basics and you shall see things turning great for your brand awareness.
One last thing…
Before you take the leap of faith and make a substantial change in your selling strategy, make sure you understand your customer base. Take help from Wigzo to not only improve the conversion rates but also interact with your customers in a whole new different way.