In this time, setting up an eCommerce store is easy. The difficulty lies in making money off it. We agree that generating revenue online is the “in” thing but honestly speaking – not every business is able to provide products or services and at the same time generate enviable sales to keep the online store afloat.
So yes – as a marketer you should understand that no matter how cool your brand is, it ultimately needs to earn money. And sooner or later, the business funds would reach an all-time low and your eCommerce store will be back to being a dream.
By the end of this post, you’ll be able to take your fledgling store and turn it into a powerhouse that generates sales day and night.
Best Ways To Boost eCommerce Store Sales in 2020
Therefore, to avoid finding yourself in this situation, it is important you follow these clever ways to boost your online sales:
1. Integrate Instagram
With over 500 million daily active users, Instagram has dominated the digital world and has become one of the fastest-growing social apps that connect customers, influencers, and brands.
If you have a business Instagram account you can take compelling images and use suitable hashtags and then post at the favorable times to gain a huge follower on Instagram, who are interested in your products.
The key to conquering your organic Instagram presence is engagement with your followers.
The best ways to engage with your audience on Instagram are to run contests or going behind the scenes to showcase your product development process.
For eCommerce brands, including your brand products to your Instagram posts and stories gives your followers a direct road to purchase, which is key for increasing your online sales.
You can also gain SMS subscribers from a new feature that can convert your Instagram followers into loyal subscribers with a two-step seamless opt-in.
2. Add relevant upsells to your website
When the seller encourages the customer to spend more than he or she had originally planned to, that type of sale is called an “upsell”. It also goes by terms such as “add-on sales” and “bundle sales”.
To begin with, make a list of all the products you want to sell and divide them into two categories – regular ones and expensive ones. Tie the better product with the regular ones. 4% of customers will buy a better product if offered and are even ready to pay a premium amount for that.
3. Thought about cross-selling?
It is a strategy to sell related products with the one a customer is already buying. Such products can belong to a different product category altogether! Did you know a cross-sell gets up to 3% conversions when used on the checkout page?
Cross-sell products should be at least 60% cheaper than the product added to the cart. If you give your customer a complete package – for instance, camera and batteries at a lower price – he or she will not think twice before buying both.
4. Optimize newsletter sign-ups
Until two years ago, email newsletters were not such a big hit in both B2B and B2C spectra. However, the tide has turned and digital marketers have finally taken note of how important email newsletters are in molding the brand’s tone and image.
It is a fact that most eCommerce stores don’t realize how easily customers can be captured with the help of a simple newsletter sign-up popup. Try offering them a free incentive (or a free guide – depends on what you sell) and see how positively they’d react!
If not this, use the “exit intent” strategy” wherein a dialog box pops up just before the visitors move their mouse to the browser bar and ask the viewer to simply sign up to your newsletter.
5. Use bullet points to write product descriptions
You must be wondering how a specific format is responsible for online sales. It is. The description should be able to quickly engage your customers. If they are not engaged, they won’t convert and your sales would either dip or stagnate.
Therefore, excellent copywriting skills are essential. Avoid a big block of content on the webpage and make sure the essential future and key points are available to the buyer, influencing him or her to quickly make a purchase decision.
If the written text is passed for you, then add a video for your best products. Videos seem to have a positive impact on conversion rates and sales.
6. Opt for paid search
Yes – we agree advertising spends are involved but if you do it the right way, paid search will fetch you viable results. Did you know Facebook ad prices have increased by 247%? This shows that a lot of brands are testing the waters in ad spends.
Take your business to the next level with this action. If you are confused about setting up the budget, take baby steps. Spend small amounts of money and analyze the results – good or bad – you get. Run multiple ad variations to get a clear understanding of what your customer wants.
7. For paid search, create product-specific landing pages
Don’t opt for a direct paid search for your homepage but ensure the potential buyer goes to the specific product page on clicking the ad. Many businesses make the mistake of misdirecting customers. The key is to “show them the product or service, entice them and lead them to it”.
Try creating longer product landing pages for your most popular products or services and use relevant keywords to drive maximum traffic to that page. In the ad copy, emphasize a strong-benefit focused headline that talks about the Unique Value Proposition of the product.
8. Meet your customers where they are on social media
This is certainly becoming one of the best ways to drive new visitors to your store, be able to convert them into spending customers, and also be able to re-engage them to shop more.
Despite the clear value in social media as a marketing and branding tool, many businesses, particularly “small” ones, lack any significant presence on networks such as Facebook, Instagram, Twitter, Pinterest, etc. Businesses today, more than any other time, need a strategy that allows them to engage their audience and tap into the influence that these networks provide.
9. Attract more customers by offering a personalized experience
According to a survey by Marketo with 2,200 volunteers, generic advertising is very ineffective and tends to be easily ignored by consumers. If that’s the kind of relationship you’re maintaining with your clients you definitely are losing out on potential customers by the minute.
Personalization should not just be limited to ad experience. You can also customize deals and offers for each customer to encourage repeat purchases and increase eCommerce sales. If the idea of being able to offer personalized deals and discounts to each customer seems like a costly affair you should use it for high-priority customers. For others, you can still personalize product recommendations to increase your sales.
10. Incorporate videos, consumers love them
Product photos are surely great however product videos are the in thing as on date. This can encourage customers to add more products in their cart. You don’t have to go all the way creating videos for every product, instead focus on a few of your bestsellers.
Videos tend to resonate more with people and makes it highly likely for people to be able to remember what they watched as opposed to merely being able to read about it. You could incorporate video in the form of explainer, product demo, how-to, testimonial videos, etc.
11. Increase traffic with SEO
If you are going to add content creation into your marketing plan in order to increase eCommerce traffic, it becomes important for you to understand the role of SEO plays in helping drive traffic to your site.
A marketing tactic used to help your brand, business “get found” in the search engine results by people interested in what you have to offer. Pay attention to the basics and you shall see things turning great for your brand awareness.
12. Enable guest checkout method
If you want to turn your customers into regular shoppers, then instead of forcing account creation you can give them guest-checkout options.
Facilitating a guest checkout option may do marvels for your online business. Currently, many eCommerce websites require a shopper to sign up for an account – and it may be doing your business more harm than good as many of them doesn’t have enough time for account creation.
A guest checkout option allows buyers to complete their online purchase quickly and with ease, which may increase the chances of more sales.
It is a great opportunity for eCommerce businesses as a guest checkout can help infrequent buyers place their orders and repurchase from your store again.
13. Build trust using social proof
For long term success, using social proof is another way to enhance your business presence as it encourages buyers to trust your brand and boost the likelihood of more sales.
There are many myriad types of social proofs, take into account the following.
- Testimonials: Include customer testimonials on your website to build trust with new customers and potential buyers.
- Reviews: Reviews are an easy yet productive way to build more trust in your business and are by far the most common type of social proof available.
- Endorsements from influencers: Endorsements from the right people with the right following can improve your sales.
- Social media: Your consumers can be loud when singing praises about the products you sell, and where better place to find customers that are happy than on social media. Explore and build a good social network for positive mentions of your brand.
- Boast company achievement media: Lastly, if your brand products have been promoted or endorsed on other websites then you must boast about it in a highly visible area on your website.
The above-shared tactics are best for you to turn your eCommerce store into a powerhouse that generates more sales for you.
If you want to interact with your customers in a whole new different way and enhance your conversion rate you can try Wigzo today.