The use of content marketing in the B2B landscape has considerably increased over the past recent years. According to the latest report from Content Marketing Institute and MarketingProfs, 91% of B2B organizations are doing content marketing – a significant increase from 86% in 2015.
The report also saw an 18% year-over- year increase in B2B companies who say they are focused on using content marketing to build their audience. These statistics only prove that content is still the king in the online world – amidst all the changes and developments that took place in the field. Regardless of the new and emerging technologies being used by consumers to search, access, and consume content, many companies are still able to adapt to change and leverage the insatiable desire of consumers for fresh and unique content to grow their business.
All told, using content marketing as a business strategy requires an intuitive understanding of how quick customer preferences shifts. It is the audience who drive the demand for content, so it is only imperative to meet their preference if we do not want to lose them to competition.
To help you out, here is an infographic from Digital Marketing Philippines, which reveals the top B2B content marketing trends you need to watch out for in 2018.
About the author
Jomer B. Gregorio is a professional and specialist in integrated digital marketing and holistic SEO. He is the Founder of Digital Marketing Philippines and CJG Digital Marketing. If you need an effective and high-performing digital campaigns for your business. Don’t hesitate to contact him today!