According to US Department of Commerce, the eCommerce market has hit yet another big quarter – web sales totaled $86.3 billion for the period…
App
Vanhishikha Bhargava,
August 30, 2016
Importance Of Mobile App Personalization And 5 Ways To Implement It
Vanhishikha Bhargava,
August 30, 2016
Personalization has become a must-have for every marketing strategy to be successful. With the generation of today that knows what they want, how they…
Marketing Automation
Vanhishikha Bhargava,
August 16, 2016
7 Omnichannel Marketing Strategy Mistakes Costing Your Customers
Vanhishikha Bhargava,
August 16, 2016
In one of our previous posts, we discussed how important it has become for businesses to deliver a seamless experience to their customers –…
Email Marketing
Vanhishikha Bhargava,
August 11, 2016
Why Marketing Automation For B2C Brands Is Still Stuck In 2006
Vanhishikha Bhargava,
August 11, 2016
Marketing automation is proven to increase the leads generated over time and the eventual conversions from the nurturing program. This in turn, increases the…
Big Data
Vanhishikha Bhargava,
July 19, 2016
How To Enhance The Customer Experience With Machine Learning
Vanhishikha Bhargava,
July 19, 2016
When you visit websites like Amazon, Flipkart and Snapdeal, you’re no longer subjected to endless promotions. Everything you see on the home page –…
Content Marketing
Vanhishikha Bhargava,
July 5, 2016
Why You Need Data For Effective Digital Storytelling
Vanhishikha Bhargava,
July 5, 2016
We have time and again emphasised on how important data is to marketing today. In a generation that only responds to context and personalized…
Big Data
Vanhishikha Bhargava,
June 23, 2016
How Can Non-eCommerce Brands Leverage Data Marketing?
Vanhishikha Bhargava,
June 23, 2016
When it comes to data marketing, most businesses are under the impression that it’s only meant for eCommerce and the likes. Of course, those…
Artificial Intelligence
Vanhishikha Bhargava,
June 14, 2016
Why Predictive Modelling Is Important For Modern Day Digital Marketers
Vanhishikha Bhargava,
June 14, 2016
There are a number of digital platforms coming into being and there is no stopping this growth of the digital space. But as businesses…
Digital Marketing
Vanhishikha Bhargava,
June 2, 2016
How To Increase Your Social Media Presence In 10 Smart Steps
Vanhishikha Bhargava,
June 2, 2016
Social media marketing or management might seem like an easy thing to do. But the truth is, there is a lot that goes behind…
Email Marketing
Vanhishikha Bhargava,
May 17, 2016
How To Effectively Measure The Success Of An Email Marketing Campaign
Vanhishikha Bhargava,
May 17, 2016
With email continuing to be one of the most successful channels for marketing, there is a lot to say and do when it comes…