WIGZO: DELIVERING NEW AGE PERSONALIZATION FOR ENGAGING CUSTOMER EXPERIENCES

No two customers are alike. Every customer is a separate entity, driven by personal preferences and interests. What works for one customer may not work for another. Marketers need to understand these individual ‘differences’ between the customers and then personalize the messages to fit their expectations.

This belief sowed the seeds of Wigzo in 2013, with the sole aim to offer solutions that create personalized experiences across all customer touchpoints from a single, integrated digital marketing platform. We help your brand to forge an interactive relationship with the customers based on real – time, bespoke communication, spurring them to convert their purchasing intent into action.


HOW WE DO IT?

BIG DATA TECHNOLOGY

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We leverage Big Data Technology to bring relevance to your customer data; and empower it with predictive insights and intelligence to communicate the relevant and the right message to the customers.

CONTEXTUAL MARKETING

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We utilize Contextual Marketing based on SoLoMo – Social, Location and Mobile, to provide real time content in the emails or push notifications for marketers. An email or a notification that changes based on the subscriber’s context of the Device, Location, Time, and Weather, after they have been sent out.

PREDICTION TECHNOLOGY

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We sync Prediction Technology and Algorithmic Merchandising to generate content based on customers’ browsing data, app behaviour, purchase behaviour and search behaviour; so that you can personalise communication across all channels, like Email, Onsite, Push, and Social.