If you work in an eCommerce company or if you even read the newspapers, you will agree how fast-paced and brutal the industry is. In the last couple of years, so many e-firms have mushroomed in all possible retail sectors.
But the unfortunate bit is that only a handful of them have been able to make a mark in the e-retail space. Boosting customer experience and in the process raking in the moolah is a tough task for an eCommerce business – but not an impossible one!
In this industry, scalability and sustainability are achievable if the business adequately invests in application of relevant tools. Now you may may wonder how can this ensure structured growth and optimization of business.
But let us tell you something that it can and we will tell you how! Here are 10 must-have tools that a scaling eCommerce business should have to flourish:
If you desperately want to improve your website’s visitor experiences and boost conversions, then Optimizely can come in handy. Use this tool to create, run and analyze A/B tests on your eCommerce website.
It is quite simple to A/B test product placements, content and colours on website pages. Say “hello” to a high and enviable CRO.
Writing blogs on trending issues can be quite a challenge – especially when the competition is tough as far as content marketing activities are concerned. But with the help of Buzzsumo, you can search for specific topics and see the popular articles written on them.
Moreover, you can also check up on social media followers who have shared articles on similar topics in the past.
Everyone’s heard of the email marketing tool, MailChimp. If sending regular emails on product updates and company news is on the top of your marketing to-do list, then this software is apt for you.
From creating email campaigns offering special coupon codes to filling in existing customers on “what’s hot” – MailChimp can fulfill many basic email marketing requirements.
Read more: Email Personalization – Your Guide For 2017
An analytics tool, with Moz it is easy to track keyword ranking of your eCommerce website, compare desktop vs. mobile website performances and find link opportunities across the internet. Don’t be one of those businesses who bleed money solely because they didn’t pay attention to basic SEO issues and leaks. Fix them with Moz!
If your brand has a massive fan following on Instagram, then integrate the social media platform with your store to drive more product sales. With this tool, you can advertise your products for free on Instagram and increase conversions.
Want to show your prospects how much your product is loved by your loyal customers? Use Instagration!
If you don’t know your customers, you are wasting your marketing and sales efforts! Improving the buying experience has become extremely important in this time and age. With the help of Qualaroo, you can conduct quick surveys throughout your eCommerce website.
Investing in knowing who your customers truly are will certainly make their buying journey smoother and free from criticism and hence, drive higher conversions.
eCommerce websites and social media platforms are all about visuals and if you can’t offer compelling images to your customer base, then you are certainly missing out on traction and possible conversions.
With Canva, you can create beautiful graphics related to your brand or business. While designing a website requires expertise, Canva is best used by those who have no or little knowledge of photo shop. Say “hello” to captivating social media and website banner images!
8. Facebook Ads
This is a great option for eCommerce firms who are not looking to spend lots of money on adverts. Moreover, if you want to reach out to a specific user base, then there’s nothing better than using Facebook Ads.
Given the popularity of the social media platform, you are bound to get positive results. Connecting with new customers and driving them to your website will be a piece of cake!
Read more: 6 Clever Ways To Boost eCommerce Store Sales
A typical employee of an eCommerce firm is known to multitask. Hence, with the help of Zirtual, one can connect with his or her own personal assistant who can assist in literally everything. From scheduling meetings to fulfilling personal errands or managing the email inbox – this tool is quite handy.
This means the employees can actually focus on pushing the business to newer heights and leave the trivial tasks to Zirtual!
Keeping the customer engaged not only via emails but also on the website and mobile is necessary. Thanks to Wigzo, the job is not so tedious anymore. This tool automates the manual workflow of email marketing. Its technology focuses on creating and sending dynamically personalized emails based on behavioural data to every customer, making one-to-one communication possible.
Similarly – custom product recommendations based on what adds value to your users the most, is the hack to getting higher conversions. With global profiling of each of your customers, Wigzo makes it possible to create tailored recommendation campaigns that convert more.
Web push notifications by Wigzo help you deliver powerful and personalized real-time messages to these 42% internet users. The tool is a lot handy for those eCommerce stores that don’t have a mobile app yet and are aiming a higher ROI on their invested budgets.
Looking to boost your online store engagement and customer loyalty with Wigzo?